Hey, welcome to the 100 Army H.O, the business podcast that gives you an honest to the point business lesson in 10 minutes

with our daily 10 minute business lessons for the real world. I'm your host, your coach,

your teacher Omar Zinholm. I'm also the co your coach, your teacher Omar is in home.

I'm also the co-founder of the $100 MBA, a complete business training and community online.

And in today's lesson you will learn, does your look matter in business does your appearance matter does it have an effect on your business on the success of your business you might be surprised with what I got to say today

It's actually not that straightforward. So let me get You might be surprised with what I got to say today.

It's actually not that straightforward, so let me get into it.

Let's get down to business.

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Believe it or not your your clothes, your hair,

the way you present yourself

has a lot to do with your audience, the people you serve.

Let me give you an example.

A friend of mine, Jordan Richter, is a former pro skateboarder.

He was one of the top skateboarders in his time. He's very well known in his market.

But now he runs a business, his very own skateboarding academy, and his audience are kids.

So there's a couple factors here. Jordan is teaching skateboarding. He's a skateboarder.

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