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The $100 MBA Show

MBA180 How to Sell Through Content Marketing

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 26 February 2015

⏱️ 13 minutes

🧾️ Download transcript

Summary

Content marketing is when you use great valuable content to build trust among your target audience. Today we discuss how content marketing is one the best sales tools you can ever use. I'm sure you're intrigued to know more, so don't delay pressing that play button any further!

Transcript

Click on a timestamp to play from that location

0:16.7

Heyo! Welcome to the 100 R. M. V. A show! Whether you listen to us every single day or you like to binge listen, we're going to be serving up some great business lessons every single episode with our daily 10 minute business lessons

0:21.1

for the real world. I'm your host, your coach, your teacher

0:25.0

Omar Zinholm. I'm also the co-founder of the $100 MBA, a complete business training and

0:30.6

community online. And today you will learn how to sell through content marketing.

0:36.8

Content marketing is when you use great valuable content,

0:40.4

a blog post, a video, a podcast episode, to use that content to build trusts with others

0:47.0

so you could sell your products and services.

0:50.0

Content marketing is what we believe is the most effective marketing at the 100-O-M-BA.

0:55.0

Everything we do is all about content marketing.

0:58.0

And in today's episode, I'm going to show you how content marketing is the best sales tool, so let's get down to business. Today's episode of the $100 MBA is brought to you by NatX binary options trading.

1:16.0

As a $100 MBA listener, you know how far $100 can go, and so does Natix with just $100, you can get started.

1:23.8

With Natix binary options, you trade on whether you think the market will be above or below

1:27.8

a certain point by a certain time.

1:30.1

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1:33.0

That's Natix, N-A-D-E-X-com.

1:36.6

Futures, options, and swaps trading involves risk and may not be appropriate for all investors.

1:41.8

Content marketing is based on a few important principles that I want to share with you today.

1:47.0

If you follow these principles you'll have a great content marketing strategy and be able to help grow your sales in a way you've never seen before.

1:55.0

So let me start with principal number one. Number one is you need to show them and not tell them.

2:00.0

What I mean by that is that don't tell them how wonderful you are or what you can do for their business or do for their life or do for their health

2:07.3

You have to show them that's the main principle of content marketing if I can show you if I can get you a win, so for example if you

2:15.3

listen to a hundred dollar MBA show podcast episode and you see that I actually showed

...

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