Heyo! Welcome to the 100 R. M. B. A show Solutions to your business challenges delivered to you every single day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar Zenholm.

I'm also the co-founder of Webinar Ninja, an independent software

company I started with my partner back in 2014. And today's episode is Q&A Wednesday.

If you're new to the show, Q&A Wednesday is the day I answer questions from one of you, one of our

listeners. If you have a question you want to ask, just email me over at Omar at 100MBA.net. Today's question is from Neil and Neil asks,

I have many online courses, but none of them sell.

I would love to hear from you

and learn what I need to do to sell more of my courses.

Appreciate anything you can offer, Neil.

Neil, you are not alone.

There are many people that create content-based products, coaching, courses, masterminds, things like that.

They're all over their website. They have a plethora of options, but they don't seem to convert. People don't buy them.

What's going on here? Well I'll explain and I'll give you a plan of action so you can

start moving more courses out the door and get more students into your business. So let's get

into it, let's get down to business. So Neil has a lot of online courses on his website.

He's got lots of options, but on himself.

This is not uncommon.

Many, many, many infoponers, coaches,

course creators suffer from this problem.

And it all stems from breaking the number one rule of sales.

And that's a confused mind never buys.

...