Heyo! Welcome to the $100 NBA show where it's our business to help your business get more business every single day with their daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar's at home. I'm also the co-founder of Webinar Ninja,

a self-funded software company I started with my partner back in 2014.

And in today's lesson you will learn, did the Facebook ad apocalypse happen with the iOS 14 update?

At the start of 2021, many of us heard about Apple's iOS 14 update, which would prompt users on iOS devices if a site was

tracking with cookies and asked them if they wanted to opt out of being tracked.

This of course is a big deal when it comes to Facebook ads because

you need to be able to track a user's activity on your website

so you can track conversions.

When the news broke in January, a lot of people were really, really concerned because

I-O-S is a big market. It's over half of all mobile usage. And if you can't track conversions for your

ads on those devices, it's going to be really hard to run ads on Facebook and

optimize them so you can make sure your money is well spent.

Well, it's now March and the dust has settled.

Facebook has been working with Apple and I'm here to tell you what is the current status is it

worth you running Facebook ads can you really not track conversions what does

this mean for your marketing spend but get to all of that in today's episode and

more. So let's get into it. Let's get down to business.

Facebook ads and when we say Facebook ads, we also mean Instagram ads because, you know, Instagram is owned by Facebook.

It's one of the most useful lead acquisition tools. Many people run ads to feed their funnel, to convert leads

into customers, all of that. The reason why it's so powerful why people use

it so much is because of the targeting.

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