Heyo! Welcome to the 100 R. M because a better business starts with you.

That's why we deliver daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar Zenhome.

I'm also the co-founder of the $100 MBA, a complete business training and community online.

And in today's episode, you will learn how to simplify your marketing efforts.

Often in our desperation to get more customers, we spread ourselves so thin with our marketing efforts.

We try Facebook ads, Google ads, partnerships, doing content marketing, videos, lead magnets, Instagram, doing vlogs.

This strategy is often called spray and prey, where you're trying so many different things hoping something will stick.

Unfortunately, though, it's really hard for you to really have any kind of measurable

results when you do this. One, you're not focused and it's hard for you to give a 100%

effort on your marketing when it's spread against so many different initiatives. But that's just the start. Any high converting

marketing campaign needs time and refinement and that's just not possible at

scale, especially if you're a small business if you're doing 10, 15, 20 different ways of marketing.

So in today's episode, I'm going to share with you how to simplify your marketing strategy.

By the way, this is something that we're all susceptible to.

I've gone through this myself over and over throughout the years and I often have to go back to

basics and do what I'll be explaining in today's episode.

I'll show you how to really focus and nail the marketing that works,

how to double down on it before you move on to the next initiative.

You'll also learn how not all marketing is created equal.

Some marketing efforts will lead to more sales and some won't. So only makes more

sense to really focus on the ones that work.

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