MBA1348 Guest Teacher: Nir Eyal- How to become Indistractable

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 9 September 2019

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Every one of your goals depends on mastering one skill: what we normally call “focus.” Nir Eyal thinks of it a little differently. He knows that cutting out distractions and getting in the zone is the key that unlocks all doors. But rather than “focus,” he refers to “traction” — as in, the opposite of “distraction.”

Transcript

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0:00.0	Heyo!
0:10.5	Welcome to the $100 MBA show, powerful Business Insights, Every Day with our daily 10 minute business
0:15.3	lessons for the real world. I'm your host, your coach, your teacher Omar's at home.
0:20.3	I'm also the co-founder of the $100 MBA, a couple of business training and community
0:25.1	online.
0:26.1	And today's episode is a guest teacher episode.
0:28.5	On our guest teacher episodes, I bring on an expert to teach their area of expertise.
0:33.3	Today we have best-selling author, Near E y'all.
0:36.2	And Nere will be teaching you a very important topic,
0:38.8	how to become indestractable.
0:40.7	I'm a big fan of Near Eall.
0:42.2	I read his best-selling book hooked how to build habit-forming products
0:46.8	It was a fascinating, fascinating book. So fascinating. I did a must-read episode on it here on the show.
0:53.6	This is why I'm pumped that we have near himself here on today's episode.
0:58.4	He just released and launched a new book called Indestractable. And I firmly believe the people that will get ahead in business in today's world
1:08.6	are the ones that can have a handle on this that can make sure they don't get distracted and get the things
1:15.3	they need to do done. Or as Nier says in the subtitle of his book, how to control
1:20.5	your attention and choose your life.
1:23.4	Nere has also taught at the graduate school of business over at Stanford.
1:28.1	He's also appeared in the Harvard Business Review, the Atlantic Tech Crunch and Psychology today. I love his approach to psychology and how it applies to business.
1:38.8	So happy to have Nurell here today to teach you how to become
1:43.2	indestractable.
	...

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