MBA1308 Guest Teacher: Justin Lokitz- How to Create a Go-To Market Strategy by Developing Multiple Business Model Options

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 15 July 2019

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Every entrepreneur tries to validate their product idea before they try to sell it. But what about validating your potential business model? Today’s special guest teacher, Justin Lokitz, believes that business model validation is just as important as product idea validation. And just as the idea validation process can reveal tweaks or alternatives that improve your initial idea, your business plan should be flexible and open to improvement, too.

Transcript

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0:00.0	Heyo! Welcome to the 100 Army A Show! because your business deserves the best.
0:14.0	That's why we deliver daily 10 minute business lessons for the real world.
0:17.8	I'm your host, your coach, your teacher Omar Zen Home.
0:20.9	I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:26.1	And today's episode is a guest teacher episode.
0:28.6	On our guest teacher episodes, I call upon an expert to teach their area of expertise. Today we have Justin Locuts,
0:35.3	and he'll be teaching how to create a go-to-market strategy by developing
0:40.0	multiple business model options.
0:43.0	Love this topic.
0:44.5	Love this lesson because many people talk about idea validation.
0:47.7	In fact, we talk about it on the show a lot.
0:51.0	There's a lesson that we have back in the day that Justin mentions.
0:53.6	That's about idea validation.
0:55.0	Validating your business to your product idea is important, but not enough people
0:59.8	talk about the options you have when it comes to your business model.
1:03.7	The different ways of the different models of doing business.
1:07.5	Justin Locates is a best-selling author.
1:10.1	His best-selling book, Design a Better Business, has helped countless people.
1:14.7	He has two decades of experience in this area of people.
1:17.7	He's a keynote speaker and he's going to be delivering a fantastic lesson,
1:21.6	giving you a blueprint on how to know your options when it comes to your business
1:25.7	model.
	...

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