Heyo! Welcome to the $100 MBA Show! The best 10 minutes of your day starts right now and we give it to you every day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar Zenhome.

I'm also the co-founder of the $100 MBA training and community,

and today is part two of our two-part lesson on writing an effective blog post.

If you have not listened to part one yet, go back and listen to yesterday's episode.

What we learned today builds upon what we learned yesterday.

So if you haven't listened to it yet, pause me right now. I'll be right here waiting for you if you're ready

to listen to part one then today we're going to continue and give you the last

three essential rules to writing an epic blog post so let's jump right in. Let's get down to business. All right, let's quickly recap part one of this lesson.

I went over the first three rules of writing in an effective blog post.

The first one is writing about something your audience really wants to know about, taking the time to research

the pains, the problems, the issues, the struggles your audience is going through and writing about

some solutions. The second rule is giving them valuable information

information that is worth their time. Either it's actionable or thought-provoking,

but something that makes it worth their time and worth them sharing it with other people.

And the third rule is to approach writing your blog post as if you're writing your bestseller

one post at a time.

All right, rule number four, and this rule is probably the most difficult one to master.

And that's writing in your own voice.

Simply put, this means being yourself when you're writing your blog posts.

This is easier said than done,

and this takes a lot of time to really get a handle of

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