Hey everybody. Welcome to the $100 MBA show where you simply become better at

business with our daily 10 minute business lessons for the real world.

I'm your host, your coach, teacher Omar is in home.

I'm also the co-founder of the $100 MBA, a complete business training and community online.

And today you will learn why is perceived value so important? Perceived value is so important.

Percive value is so important because it's the only reason why anybody buys your product or service.

So let's get down to business. So what exactly is perceived value? Now before I buy a product

or service I make a decision in my head right to say is this worth my money

Now that comes from my perceived value when I say perceived value perceived value formed.

It's formed from two things.

The information that's given to me, right?

It's given to me by the actual seller,

the person that's selling the product or service.

This could be in the form of the sales page on the

website or the way things are displayed at a store. I take this information and I say,

hmm, this is worth my money or not. This is based on results,

systemonials, the features, what you're actually promising with this

product, you know, what this product will do for me. All these things are

perceived value and a lot of times we don't give enough

perceived value we know a product or confident about it but we don't actually

explain it very properly to our potential clients or customers so a lot of

people don't buy because they don't form

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