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The $100 MBA Show

MBA1286 Is the Future of Social Media Private?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 13 June 2019

⏱️ 13 minutes

🧾️ Download transcript

Summary

Social media is changing. So is social media marketing. If you’ve seen the news, you know that Facebook, Twitter, and the rest are doing a walk of shame after failing to protect user privacy. And as the public generally gets tired of overexposure, the social media world is shifting to something more segmented, more clustered, and yes, more private.

Transcript

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0:00.0

Heyo! Welcome to the $100 R.M. B. A show where business keeps booming every day with their daily

0:14.6

ten minute business lessons for the real world. I'm your host, your coach, your

0:19.3

teacher, Omar's at home. I'm also the co-founder of the $100 MBA, a complete business training and community online.

0:26.6

And in today's lesson you will learn is the future of social media private if you caught

0:32.0

Facebook's annual conference F8.

0:35.3

You saw that on several occasions Mark Zuckerberg said the words, the future of Facebook is private,

0:40.9

the future of social media is private. And as the leader in social media,

0:46.6

and the company that controls not only Facebook, but Instagram, Messenger, WhatsApp,

0:51.9

they really lead the narrative in a lot of ways.

0:54.0

If things are shifting from public posts and news feeds to private groups and messages,

1:02.0

if that's the direction we're going, what does that mean for your business and your marketing?

1:07.0

What does that mean for advertising like Facebook ads that have proven to be a great way for lead acquisition up to this point.

1:15.0

What does this mean about getting the attention of your audience?

1:19.0

When I watched the highlights of the F8 conference and heard Mark Zuckerberg say these words, I knew we need to start

1:26.0

planning for our businesses. We need to start planning for our marketing because things will change

1:32.0

quickly.

1:32.6

How do we do that? Well, that's what we discuss in today's lesson.

1:35.9

So let's get into it.

1:37.2

Let's get down to business.

1:38.6

Support for the $100 MBA show comes from Oregon State University.

1:48.0

Earn your Oregon State MBA 100% online in a program that's designed to help you move up or make a career change.

1:54.8

You can choose from specialized tracks in organizational leadership, business analytics,

...

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