MBA1282 Refining Your Messaging to Attract Your Ideal Customers + Free Ride Friday!

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 7 June 2019

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You don’t need to reach the most customers. You need to reach the right customers. Big-tent marketing, reaching out to the widest audience possible, is a thing of the past. Modern marketing is all about targeted campaigns aimed at people who would love your product specifically. If you try to speak to everyone, you’ll speak to no one.

Transcript

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0:00.0	Hey everybody today is free ride Fridays so make sure you hang on to the end of the
0:03.4	episode to hear who won this week's free ride if you want to win a lifetime
0:06.9	membership to our course easy course our 30-day course on how to build your
0:11.0	own online course in 30 days. It retails for $500 over
0:15.5	our Easycourse.co but you can win it. Just leave us on iTunes rating and review and
0:19.5	you enter our weekly random draw. Listen in on Friday to see if you won when we announce a
0:24.8	winner. That's it. It's that simple. It's our way to say thank you for showing us love
0:28.5	on iTunes and when you leave us a review you enter the draw automatically for
0:32.2	every week until you win.
0:34.6	All right, let's jump into today's episode. Heyo! Welcome to the $100 MBA Show! It's what's good for you and your business every day with our daily 10 minute business lessons for the real world.
0:54.9	I'm your host, your coach, your teacher, Omar, and home.
0:58.3	I'm also the co-founder of the $100 MBA, a complete business training and community online.
1:03.8	And in today's lesson, you will learn how to refine your messaging
1:07.8	to attract your ideal customers.
1:09.6	When you try to speak to everybody, you speak to nobody.
1:13.6	You have to understand who is your ideal customer,
1:15.5	who do I actually want to have as a customer
1:17.8	and sell your product and service to?
1:19.9	What do they look like?
1:20.6	What are their needs?
1:21.3	What do they want? and then cater your messaging
1:23.9	towards that person a lot of people think by doing this you're going to be turning away
	...

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