MBA1280 Q&A Wednesday: Can I start a business without being the face of it?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 5 June 2019

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

We talk a lot about the importance of personal branding. But do you have to be the face of your business? Yes and no. It’s Q&A Wednesday, and one listener has a great product idea but no desire to stand in front of the crowd. Think of all the brands that succeed in large part because of a charismatic founder. Is it possible to just let the product shine and take a behind-the-scenes role? Does every business need a human face?

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show because your business deserves the best.
0:14.0	That's why we deliver daily 10 minute business lessons for the real world.
0:18.0	I'm your host, your coach, your teacher Omar Zen Home.
0:21.0	I'm also the co-founder of the $100 MBA, a complete business training and community
0:26.2	online.
0:27.2	And today's episode is a Q&A Wednesday episode.
0:30.3	On our Q&A Wednesday episodes I answer a question from one of you, one of our listeners.
0:35.0	If you have a question you want to ask, just email me over at Omar at 100MBA.
0:41.0	Today's question is from Shannon, Shannon asks can I start a business without
0:45.8	being the face of it I have a great idea for a product that I want to launch but
0:51.5	I don't want to be the spokesperson that represents the brand.
0:55.0	If I let the brand and the business be in the forefront and not myself, am I running a risk?
1:01.0	Good question, Shannon.
1:03.0	Thank you so much for submitting it.
1:05.0	And in today's lesson, we're going to cover this topic.
1:07.0	Can a business, when it's getting started, be successful if it's just known for its brand, its product, its business,
1:14.0	and there's no face to the business.
1:16.5	Many people will be the face of their business.
1:18.5	Their face will be on the home page of their website.
1:21.5	They'll be on the videos. They'll get on shows and
1:24.0	interviews and their brand will be synonymous with who they are. This is absolutely
1:28.6	the case for many successful companies past and present, whether it's Elon Musk and Tesla or Steve Jobs and Apple or
	...

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