MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 3 June 2019

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You can’t just sell the product. You have to sell your story. Heather Saffer is the queen of DIY public relations. Without any help from high-priced professionals, she managed to tell a tale that built a narrative foundation for her brand. As an entrepreneur, author, and reality TV personality, she’s mastered the art of being noticed — on her own terms.

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show Honest Business Lessons You Need every single day with their daily 10 minute business lessons for the real world
0:18.0	I'm your host your coach your teacher Omar Zenholm I'm also the co-founder of the $100 MBA, a complete business
0:25.8	training and community online. And today's episode is a guest teacher episode. Today's
0:31.6	guest teacher is Heather Safer, and she's going to be teaching you PR hacking.
0:36.7	How to get free PR without hiring an expensive publicist.
0:40.2	Heather Saffer is the founder of Dahlob Gorme, a Better for You Frostink, and it's sold in thousands of major retail stores.
0:48.0	She's the winner of the Food Network's Cupcake Wars, and the author of two best-selling cookbooks. Heather's
0:55.0	been featured on Shark Tank, QVC, Forbes, Oprah.com, The Huffington Post and
1:01.7	People magazine and today she's going to show you how to get PR for your business
1:05.4	How to differentiate yourself how to craft your story how to craft your pitch and what not to do and what not to say
1:11.6	This is someone who knows how to get her brand out there and she's
1:15.8	going to teach you how to do it as well. Can't wait for today's lesson so let's get into it.
1:19.7	Let's get down to business. Support for today's show comes from Excelsior College.
1:28.0	You constantly strive to transform your life for the better.
1:31.0	That's why you're listening to this podcast.
1:33.6	And at Excelsior College, they believe nothing is more
1:35.7	transformative than education.
1:38.0	Excelsior is a fully accredited online nonprofit institution offering career-focused degree programs in health sciences,
1:45.8	cybersecurity, criminal justice, business, and more.
1:49.5	Excelsior's programs give you the flexibility to earn your degree on your time from anywhere you are.
1:55.5	Visit Excelsior. edu slash keep learning to learn more.
2:00.8	Again that's Excelsior. E.D.U.
	...

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