MBA1241 Free Tiers Vs Free Trials

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 11 April 2019

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tiers and trials: twin incentives to get users on board. But which one will work best for your business?

Transcript

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0:00.0	Heyo! Welcome to the $100 NBA Show your business business's best friend, with our daily 10 minute business
0:15.4	lessons for the real world.
0:17.7	I'm your host, your coach, your teacher, Omar's at home.
0:21.2	I'm also the co-founder of the $100 MBA, a complete business training, and community
0:25.7	online.
0:26.7	And in today's lesson, we're going to explore free tiers versus free trials.
0:31.7	If you're selling a digital product online, whether it's a software, a
0:35.6	course, a training of some sort, you might have thought of the idea of offering a free
0:40.9	tier or a free trial. What's the difference? Well, a free tier or a free trial.
0:43.0	What's the difference?
0:44.0	Well, a free tier is giving your product for free at a certain level.
0:48.0	Examples of this is like Canva, Zappier, or even Gmail,
0:52.0	where they offer something for free for everybody.
0:55.4	Everybody has a free level and it's sort of the entry way to their premium level.
1:00.6	Alternatively you can offer a free trial which gives them full access to your software for a period of time
1:06.9	before they'll have to pay.
1:08.6	What are the advantages and disadvantages of both?
1:10.9	Which one should you choose if you're on a budget or you're starting out?
1:14.0	Which one is best for profitability and which one's best for growth? We get into all that in today's
1:18.9	lesson so let's get into it. Let's get down to business. Today's episode of the $100 MBA show is supported by Earth Class Mail.
1:32.1	If you run a business, you need a business address, but it doesn't mean
1:35.4	you need to open up a business office. You can work from home. And Earth Class Mail can hook
	...

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