Heyo! Welcome to the $100 R.M. show your business fuel that gets you through every day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar is at home.

I'm also the co-founder of the $100 MBA, a complete business training,

and community online. And today's episode is a must-read episode. On our must-read episodes,

I share with you a book that has influenced me as an entrepreneur.

I share with you its takeaways, its insights, and why you should read it too.

Today's must read is Measure What Matters by John Dewar.

Measure What Matters chronicles John Dewar's lifelong journey of helping organizations

implement objectives and key results, otherwise known as OKRs.

I was interested in this book because I found out that John Dewar has helped companies like

Google and nonprofits like the Gates Foundation, Bill Gates Non-For-profit, and has helped them transform the way

they set goals and reach new heights.

I also liked the idea of objectives and key results rather than the idea of goals.

What is your objective and how would you like things to turn out?

In today's episode I'll share with you the insights from the book that show

how OKR has not only helped companies continuously upgrade and

track and rewrite their goals but how they also encourage a growth-centered

philosophy that you can pass on to your whole team. There's a bit of humor in this book as well,

how the author actually used OKR

to win back his girlfriend.

He also shares why Google uses three colors

to track their goals, and how by using OKR's Google is able to produce a great

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