Heyo! Welcome to the $100 R.M. Show the podcast, it keeps you going, building your business

every day with their daily 10-minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar Zen Home.

I'm also the co-founder of the $100 MBA, a complete business

training, and community online. And today's episode is a must read episode. On our

must read episodes I share with you a book that I've read that has influenced

me as an entrepreneur. I share with you its takeways, its insights, and why you should read it too.

Today's must read is Epic content marketing by Joe Politzi.

The best way I would describe this book Epic Content Marketing

is that it's a step-by-step guide

to getting started and being successful with content marketing.

Content marketing is probably the most effective strategy

in my experience when it comes to marketing your business online.

It leverages the power of search engines and SEO to be found and provide great information for those

who are interested in your products and services.

The author, Jo Pelizzi, is a content marketing strategist.

And in this book he shares his best strategies to building a great content marketing strategy.

He talks about how a good story is more powerful than a great product, how the most effective

marketing ideas are cheap but require a little bit of elbow grease, and how sharing others

content will help you sell your services better.

I get into all that and more in today's episode,

so let's get into it, let's get down to business.

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