Heyo! Welcome to the $100 R. B. A show!

Powering up your business every Day with our daily 10 minute business

lessons for the real world.

I'm your host, your coach, your teacher Omar is at home.

I'm also the co-founder of the $100 MBA, a complete business training, and community

online.

And in today's lesson you will learn why integrations are good for your business.

Whether you run a software business, an online course, or

sell physical goods on your online store, integrating with apps that people already

use. Increases the likelihood of Leeds becoming customers and customers staying customers.

In the software world there's a term called a sticky business.

Basically it means you want your customers to stick with you because it's kind of hard to leave because they set things up in a way

that they're used to. And one of the ways to do this to have a sticky business is

to have integrations. I'm going to give you some examples of how you can start using some integrations or

building in integrations into your business, even if you're not a software company, even if you're

selling content or courses, or again physical goods.

There's a reason why products like Spotify ask you to sign in with

Facebook. It's the reason why when you try to sign up for a course they'll even ask you,

hey would you like to sign up with your Gmail? Or after you purchase an event for example like a concert

they prompt you to add it to calendar the more invested you are into the product

more likely you're going to stay and that's what you want to do for your customers.

So let's get into it. Let's get down to business.

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