Heyo! Welcome to the $100 M.A. Show where we serve up more nuggets than McDonald's with our daily 10 minute

business lessons for the real world. I'm your host, your coach, your teacher Omar

Zenholm. I'm also the co-founder of the $100 MBA, a complete business training, and community online.

And today is a must read episode.

In our must read episodes, I discuss a book that has greatly influenced me as an entrepreneur and share with you why you should read

the book. And today's must read is Reality Check by Guy Kawasaki. This book is packed with so much,

so let me jump right into it let's get down a business

for those who don't know who guy k Kawasaki is, Kawasaki was the chief evangelist at

Apple, meaning he was in marketing.

He was in charge of making sure Apple's branding went viral.

He was also an advisor to the Motorola Business Unit of

Google and now he's the chief evangelist of Canva which is an online graphics

design tool. By the way you should really check out Canva if you want to create great design without knowing Photoshop.

Needless to say, Guy Kawasaki knows a lot about starting and running a business as well as marketing it.

And in his book, Reality Check, he really just

spills the beans and lets you know everything that he knows about the topic.

The subtitle to this book is The Irreverant Guide to Outsmarting, out managing, and out marketing your competition.

This is basically an entrepreneur's cheat sheet and a must read book for anybody who wants to be a business

builder or an entrepreneur.

The book is 474 pages, but don't get intimidated.

It's separated into short and easy to read topics, which will love finishing. They're like short

chapters, so you really love finishing each chapter as you're going along.

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