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The $100 MBA Show

MBA1117 Long Term Facebook Marketing Strategies + Free Ride Friday!

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 19 October 2018

⏱️ 19 minutes

🧾️ Download transcript

Summary

For new businesses, Facebook is a long game. The power of social media marketing is often, frankly, overhyped. But that doesn’t mean there’s aren’t serious gains to be made with the right approach. In particular, Facebook’s ability to directly target users according to endlessly refinable characteristics is just too good to pass up — but it still requires strategy on your part.

Transcript

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0:00.0

Hey today is free ride Friday so make sure you hang on to the end of the episode to hear who won this week's free ride.

0:06.0

Every Friday we give away a lifetime membership to one of our programs.

0:09.5

This month we're giving away easy course.

0:12.0

This is our 30 day course on how to build your own

0:14.8

online course in 30 days. It retails for $500 over at easy course dot co.

0:20.9

But today and every Friday somebody will win it for free.

0:24.4

All you got to do is leave us an iTunes rating and review and you enter our

0:28.2

weekly random draw. Just listen on on Friday to see if you won. It's that simple.

0:32.4

It's our way to say thank you for showing

0:33.8

us love on iTunes. All right, let's jump into today's episode. Heyo!

0:47.0

Welcome to the $100 R.MBA Show practical business I'm also the co-founder of the $100 MBA, a complete business training, and community online.

1:06.2

And in today's episode, you will learn my long-term Facebook marketing strategies.

1:11.2

I've been running Facebook ads for our businesses, for our brands, for about three and a half years now.

1:17.0

I dabbled in Facebook ads the first couple of months, or I would say the first six months,

1:22.0

but in the last couple of years, we've really gotten serious about it.

1:26.0

And I learned that the power of Facebook marketing is really in the long-term gains.

1:31.0

You need to have a long-term strategy to get the most out of

1:34.2

Facebook marketing and get the most out of the money that you're spending. If you run

1:38.1

a campaign one week and then stop advertising a week after and you skip a month and then you try again the next month,

1:45.4

it's really hard for you to nail the right ads and really get a return on investment.

1:51.6

When you do this right, when you have a long-term strategy,

1:54.4

Facebook marketing really becomes an incredible tool to bring in new customers

...

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