Hey, welcome to the hundred dollar MBA show Real Business Insights for Real World Businesses

delivered straight to your ears every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher

Omar and home. I'm also the co-founder of the $100 MBA, a complete business

training and community online. And in today's lesson you will learn the importance of ignoring vanity metrics.

What do I mean by vanity metrics?

Twitter followers, Facebook friends, even the number of employees your business has. These are numbers, these are

statistics, these are metrics that people often show off or compare themselves to when

they really have no significant value to how your business is actually

doing. I know founders of companies that run nine-figure businesses with barely a

thousand Twitter followers, but I know some entrepreneurs that have hundreds of thousands

of Twitter followers and are struggling to hit the six-figure mark.

These metrics don't matter and they slow you down.

In today's lesson, I'll explain to you why you have to ignore these vanity metrics,

how to identify them, how they slow you down, and give you the tactics so you can stay focused on what matters in your business, what helps you grow your business,

and not get caught up with perceived clout.

This is so important.

I used to get lost in this world years ago and I'm so glad I've implemented these

strategies. Strategies I'll be sharing with you today. Let's get into it. Let's get down to business.

Support for today's show comes from Sideline. With the Sideline app, it's easy to add a second number to your smart phone

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