MBA1066 How to Create Something Different Enough

The $100 MBA Show

Omar Zenhom

Careers, Marketing, Business, Entrepreneurship

4.9 • 1.2K Ratings

🗓️ 9 August 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Find your niche. That’s the motto of every smart entrepreneur, as we look to carve out our unique place in the market. Building a successful business involves a careful balancing act. On one hand, you have to be original; your product or service has to offer something that nothing else out there offers. But while you don’t want to reinvent the wheel, you also don’t want to alienate people with something they’re not ready for.

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show.
0:12.8	Our business is pleasure with our daily 10 minute business lessons for the real world.
0:17.4	I'm your host, your coach, your teacher, Omar Zenholm.
0:20.8	I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:26.0	In today's episode you will learn how to create something different enough.
0:31.0	How do you create a product or service that differentiates you from the marketplace? different You don't have to invent something that completely new that no one has ever seen before, but you do have to offer unique value.
0:46.5	And in today's episode, I'm going to show you how to do that.
0:49.3	And I'll also give you a lot of examples in today's a modern business world, how you actually don't have to be that
0:54.7	different to have unique value to attract a particular customer and be a profitable
1:00.3	business. Many of us we get bogged down on the idea that, hey, I have to be super unique.
1:05.4	Well, in today's episode, I'm going to show you that being too unique, too different, is actually
1:10.2	a bad thing, and how it could hurt your chances of success.
1:14.0	You want to strike the right balance where you're different enough.
1:17.4	Let's learn how.
1:18.4	Let's get into it.
1:19.4	Let's get down to business. Today's episode of the hundred dollar RBA show is supported by PODIA.
1:29.0	PODIA helps thousands of creators earn money from their passion.
1:33.0	It's an all-on-one digital storefront that you can sell courses,
1:36.0	memberships, and digital downloads in one place.
1:39.0	It's the most creator-friendly platform on the market
1:42.0	with zero transaction fees and a super friendly 24-7
1:46.2	life support team. No matter what plan you're on, so they're going to take care of you even if
	...

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