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The $100 MBA Show

MBA1057 Free Trials: With or Without a Credit Card Required? + Free Ride Friday!

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 27 July 2018

⏱️ 16 minutes

🧾️ Download transcript

Summary

The free trial: it’s an old, effective, tried-and-true way to turn leads into sales. But there’s one aspect of the free trial that business owners can’t seem to agree on. Should you require a credit card, or not?

Transcript

Click on a timestamp to play from that location

0:00.0

What's up? Today is Free Ride Friday, so hang on to the end of the episode to hear who won this week's free ride.

0:06.0

Every Friday we do a weekly random draw of everybody who's left us in iTunes rating and review.

0:11.0

And every Friday, somebody wins a lifetime membership to one of

0:14.3

our programs. This month we're giving away Easy Course. Our 30-day course on how to

0:18.5

build your own online course in 30 days. It costs $500 over at easy course.co but somebody's going to win it for free today.

0:26.8

If you want to win, just leave us on iTunes Raining and Review and you enter the draw for every week

0:31.8

until you win.

0:33.3

All right, let's jump into today's episode. Heyo!

0:45.0

Welcome to the $100 R&BHO because your business gets better when you get better.

0:51.0

That's why we deliver daily 10 minute business lessons for the real world.

0:54.7

I'm your host, your coach, your teacher, Omar's at home. I'm also the co-founder of the

0:59.2

$100 MBA, a complete business training and community online.

1:03.8

And in today's episode, you will learn, should you run your free trials with or without a credit

1:09.2

card required?

1:10.5

This is a big debate in the interweb, so I'm going to give you my take based on our own experiences.

1:15.2

Of course if your product can be used and consumed within the trial period like a course or a book

1:20.8

Then maybe a trial is not your best option, maybe a money back guarantee.

1:26.0

But if you offer some sort of service, some sort of software where you want them to try it out

1:31.3

before they buy.

1:33.0

Should you require them to give credit card information

1:37.0

when they're signing up for this trial?

1:38.9

Or should you make it as easy as possible for them

...

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