MBA1004 How to Run a Successful Cross Promotion

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 15 May 2018

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

They say two heads are better than one. How about two marketing campaigns?

Cross-promotion is a smart, simple way to instantly double your exposure, and it costs you almost nothing. All you need is a partner with a complementary product, and you can exchange access to your respective audiences.

In our business, we’ve done many a cross-promotion with other entrepreneurs. In fact, we’re doing one as of this writing.

We’re not talking about commission or affiliate marketing here (though that’s an option). We’re discussing a simple exchange in which your partner tells their audience about your business, and vice versa. It’s easy, mutually beneficial, and effective — if you do it right.

Today, we offer our best strategies for executing an optimal cross-promotion, from identifying a partner, to mutual goal-setting, to follow up with your new audience. With a little strategy, cross promotion works. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the 100 R&B show because it's not always business as usual and you need to be on top of your game
0:16.6	That's why we deliver daily 10 minute business lessons for the real world. I'm your host your coach your, Omar at home. I'm also the co-founder of the
0:25.4	$100 MBA. A complete business training and community online over at 100MBA. And in today's
0:32.2	episode you will learn how to run a successful cross promotion.
0:36.0	I actually really love doing cross promotions. We've been doing cross promotions in our
0:40.0	business for a few years now and it's great.
0:43.2	When you cross promote your business with another business, you're basically exchanging audiences.
0:48.9	You're saying to the other business, hey, I would love to introduce your business, your product to my audience and you do the same
0:55.5	with your audience, with my product obviously.
0:58.8	Now the cross emotions I do, we usually do these without any commissions.
1:03.5	Meaning the only exchange here is exposure to a new audience.
1:08.1	How well we do in terms of sales
1:11.1	is really not our concern.
1:12.4	We're not really worried about splitting profits or anything
1:15.0	like that. This is really kind of like a partnership or temporary partnership to help each
1:20.0	other's brands and businesses. In today's episode I want to share with you the
1:24.2	strategies I use to make sure a cross-promotion is successful. I'm actually doing
1:29.1	one right now. I'm in the process of doing one right now and I'll kind of walk you through what we're doing.
1:35.0	So you have some practical example of how to pull one off yourself.
1:39.0	All right, let's get into it.
1:40.0	Let's get down to business. Today's episode of the 100 RBA show is brought to you by Long Tail Pro,
1:50.0	a step-by-step system to help you quickly discover thousands of profitable easy-to-rank
	...

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