MBA1003 Guest Teacher: Timothy Armoo- How to Leverage Snapchat to Tap into a Young Demographic

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 14 May 2018

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you want to reach the young, you need to speak Snap.

Snapchat owns the under-30 market, with more teenage users than Facebook — despite Snapchat being a fraction of the size. As it grows, the temporary image and video-based platform will only extend its reach to the young.

For now, though, marketing and advertising on Snapchat is way underpriced.

To help you understand how to take advantage of Snapchat, we’ve brought in a special guest teacher. Timothy Armoo is the 23 year old CEO of Fanbytes, a mobile video advertising firm that helps companies reach the kids on social media.

Fanbytes has helped giants like Warner, Universal, and Sony get their message to the young. Now, Armoo is here to help you.

He’s got 5 “hacks” you can use to tailor your message to Snapchat’s unique features and functionality. These 5 tricks will maximize the impact of your campaigns with Snap-specific practices proven to earn clicks.

Get with the times, friends. If you ain’t Snappin’, it won’t happen! Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show, your favorite part of the day, every single day with our daily
0:15.4	10 minute business lessons for the real world.
0:18.5	I'm your host, your coach, your teacher, Omar's at home.
0:22.0	I'm also the co-founder of the $100 MBA.
0:24.8	A complete business training and community online over at 100 MBA.net.
0:29.4	And today's episode is a guest teacher episode. And today's guest teacher is Timothy Armou who's
0:35.2	Armo who's gonna be teaching you how to leverage Snapchat to tap into a young
0:39.4	demographic this is a lesson I listened to a couple of times myself because I'm not on Snapchat and I'm not a huge social media guy,
0:48.0	but to be completely honest, I had to have an open mind because part of the demographic that I serve are young people.
0:55.2	And I'm leaving an audience on the table, so to speak, by not really taking on Timothy's advice.
1:01.6	This is a jam-packed episode and it's sort of a crash course in using
1:06.0	Snapchat the right way to serve a young demographic. There's been a lot of buzz
1:11.6	about Snapchat the last I would would say, two years, but it's still early days for Snapchat.
1:16.0	And like Timothy will mention, it's great to get in while it's early.
1:20.0	I wish I got into Google AdWords in the early 2000s. I wish I did Facebook
1:24.6	it had back in 2009. So now is the opportunity not to miss out when things are
1:30.3	still young still early in a new platform.
1:34.0	Timothy's got a lot to cover when it comes to Snapchat in today's lesson,
1:36.9	so let's get into it, let's get down to business. Today's episode of the 100 RBA Show is brought to by Long Tale Pro.
1:49.3	A step-by-step system to help you quickly discover thousands of profitable easy to rank keywords for almost
1:55.1	any niche. Visit longtail Pro.com slash MBA and use coupon code MBA for free trial and 30% off your subscription forever.
2:06.7	Again that's Longtail Pro.com slash MBA and use code MBA.
	...

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