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Financial Freedom with Real Estate Investing

MB525: Why Most People FAIL at Raising Capital Online — With Scott Corbett

Financial Freedom with Real Estate Investing

Michael Blank

Business, Entrepreneurship, Investing

4.7577 Ratings

🗓️ 25 May 2026

⏱️ 52 minutes

🧾️ Download transcript

Summary

In this episode, Michael Blank sits down with marketing strategist and capital-raising expert Scott Corbett to break down what’s actually working in online capital raising today—and what’s no longer effective. With decades of experience in marketing, sales, and investor acquisition, Scott shares a practical roadmap for building trust, attracting the right investors, and scaling capital raises without relying on gimmicks or “easy button” tactics. They dive deep into investor psychology, content creation, AI-driven due diligence, paid traffic, organic marketing, and why understanding your avatar is the foundation of every successful capital-raising strategy. If you want to raise more capital in today’s tougher market environment, this episode delivers a masterclass in building authority, nurturing investor relationships, and creating a long-term marketing flywheel that actually works.

Key Takeaways

  • You Must Know Your Investor Avatar Before Marketing Anything
  • Successful capital raising starts with understanding exactly who you’re speaking to—their fears, goals, pain points, and motivations.
  • Content Builds Trust Before Investors Ever Speak to You
  • Consistent videos, blogs, emails, and social content establish credibility and authority long before a prospective investor books a call.
  • Today’s Investors Care More About Risk Than Returns
  • In a post-2022 market, investors want to know how you protect capital and manage downside risk—not just projected IRRs.
  • AI Has Changed Investor Expectations
  • Investors are increasingly using AI tools like ChatGPT and Claude to evaluate sponsors and prepare sophisticated due diligence questions.
  • Organic Marketing Creates Long-Term Momentum
  • Building an email list, nurturing relationships, and consistently publishing valuable content creates a sustainable capital-raising flywheel over time.
  • Paid Traffic Only Works After the Foundation Is Built
  • Facebook ads and paid campaigns can scale capital raising, but only after operators have strong messaging, content, systems, and investor trust already in place.

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Resources

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For full episode show notes visit: https://themichaelblank.com/podcasts/session525/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, dealmakers, welcome to the show where it's all about financial freedom. Let's do this.

0:11.6

All right, today's show we have Scott Corbett. This guy has so much experience with marketing

0:16.4

and sales across various different industries. He's helped sell millions of dollars of coaching education products, but also what he's

0:25.0

been doing in the last 10 years is helping people raise money.

0:27.8

And this is really the conversation of the topic today is how do we raise more and more

0:33.2

money online?

0:34.1

And what is working right now and what is not working right now we really cover the gamut we

0:39.4

talk it we talk about paid pay traffic facebook traffic we also talk about making sure we

0:45.2

attract the right kind of investor but and then what to do to make sure your paid traffic

0:49.8

actually works and we talk a lot about that as well. And I see so many people make mistakes.

0:56.3

And it's because they think that going on social media or LinkedIn or doing a bunch of

1:00.9

online is like the easy button to raising capital. And they kind of skip the first step that Scott

1:06.4

and I talk about in their show. If you skip that step, you're not going to succeed with any kind of online marketing as well. And so very important. We kind of talk through it. It really wasn't structured in the beginning. We kind of created a bit of a playbook, I would say, from actually doing raising capital online. And I think you're really, really going to enjoy the show here with Scott Corbett. Let's get into it. Hey, Scott, great to have you on a show here. Thank you. It's so good to be here. I've been looking forward to doing this for months now. Yeah, yeah. We were jamming a little bit of best ever conference here as well. And you've been doing marketing, sales, and capital raising for many years. And so I want to really shine a light on how to raise capital a bit more at scale and,

1:45.6

you know, where capital raising and marketing and sales really come together.

1:50.5

But what do you tell us a little bit about yourself and kind of your background.

1:54.9

Okay.

1:55.6

I'll keep it super short.

1:58.1

So early in my career, I was actually a teacher and taught English.

2:05.2

So I've always been a guy who appreciated language, writing, reading, understanding, communicating.

2:11.0

And when my oldest child was born in 2003, my wife who had been working as a social worker up until that point,

2:21.0

you know, she was home for maternity leave and she looked at me after, I don't know, a month or so

2:25.4

after my son was born. She's like, hey, do you think there's anything you could do to make a little

...

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