Maximizing Your Sales with Chatbots and Artificial Intelligence
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 29 January 2023
⏱️ 5 minutes
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| 0:00.0 | Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. |
| 0:11.5 | Let's start leveling up your marketing knowledge with your |
| 0:14.2 | instructors Neil Patel and Eric Sue. |
| 0:19.2 | Today we are going to talk about how you can maximize your sales with chatbots and artificial intelligence. |
| 0:27.0 | Yeah, so we talked about this in a previous episode about chat gPT. What's really cool is one of our mutual friends, |
| 0:35.5 | Yeneva, he has a company called Nextiva. And I remember we were talking to him |
| 0:40.6 | years ago and he was just like, you know, one third of their sales is just made from people |
| 0:45.2 | going on the website buying themselves, one third is roughly from the phone number, |
| 0:48.8 | and one third is from chat. Chat at that time and still today it was responsible for a lot of his revenue. |
| 0:55.6 | And you're talking about a multi-billion dollar company. I think they raised |
| 0:59.1 | $200 million from Goldman Sachs at a 2.7 billion dollar valuation back in 2021. |
| 1:05.0 | It was something like that. That was our first round of capital that they took. |
| 1:09.0 | Chat is super powerful. Yes, it's boring, it's ugly, but it still works. Now the issue or the problem |
| 1:16.4 | with chat more so is you need people there 24-7 because you never know when your customers |
| 1:20.5 | have questions or potential customers have questions. |
| 1:23.4 | And the second thing is how accurate are the responses. |
| 1:27.2 | So you don't want to really automate things the old way using like, hey, let's do can responses |
| 1:32.2 | because those didn't work too well. |
| 1:34.0 | But now with AI and Open AI is a company that's just releasing a lot of this AI stuff that |
| 1:40.3 | you're seeing all over the web. |
| 1:42.6 | From content creation to their chat to Dolly, |
| 1:46.3 | you know, this is going to help you train the model |
... |
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