Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

Today we are going to give you our 2023 marketing predictions.

These are, by the way, these are just, we're calling our shot here,

Neil and I, we're going to review how this goes in a year or so to see how right or wrong we are.

Some years I'm pretty way off. Last year on my

business predictions I was one for five, so 20 percent, but hopefully this year is a little

different. So I'll start first and then we can kind of bounce around here, Neil. So first and

foremost on the marketing side, this is more business related, but I think it's also

marketing related. I think we're going to see more M&A activity in the next year, but also probably

into the into 2024 as well and how this relates to

marketing is that you can basically scoop up assets right so that means maybe

let's say you are SEO software maybe there's some other SEO software that pops up that is more kind of more related to what you're doing and there's a good audience there, there's a good number of users, there's a rabbit fan base, so there's going to be assets for you to scoop up there, or there are maybe perhaps media companies that you can pick up so sites that are driving a lot of traffic from SEO.

You can go to acquire.com that's a full disclosure Neil and I put in a little money into into that company but you know, that's just like an eBay for like buying companies.

The other thing that you're going to end up seeing is more people leveraging short form video.

So you see it already on YouTube, Instagram, Tik-Tok, Facebook, the list goes on and on. But

when you do a Google search, unless you're clicking on the video tabs, it's very rare that you

ever see short form videos. Because so many people are spending their attention

on short form videos and more and more people are creating them,

search engines like Google and Being

are gonna have no choice but to showcase

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