Maximizing Business Growth Through Strategic Content Creation

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.8 • 18.1K Ratings

🗓️ 27 May 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this episode of the GaryVee Audio Experience, Gary has a Daily Digital Deep Dive session (4Ds for short). Alongside a group of entrepreneurs and business owners, Gary discusses the benefits of focusing on content creation to drive business. He gets candid with one guest and tells her she should see herself as a content creator who also runs a business, not the other way around. He emphasizes that content creation isn't just a side gig but the main dish in today's business world. Gary also discusses the benefits of hiring a diverse team to expand content generation and leverage diverse perspectives. He also highlights the potential of repurposing content from podcasts, public speaking, and Q&A sessions. The conversation underscores the value of strategic content creation as a primary tool for business expansion and brand visibility. This is the perfect episode for anyone looking for steps to up their business potential.

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Transcript

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0:00.0	What do I think you should be expanding or declining in?
0:02.1	Things you like the most.
0:03.5	Second can be the things that make most business sense.
0:06.5	If you don't like it and you're doing it because it's the money,
0:09.0	you fall into what people lost money on NFTs,
0:11.2	people lost money on cannabis,
0:12.5	people lost money on fashion brands,
0:14.2	people chase the thing they think the money's in,
0:16.4	but they don't actually like it or like it enough.
0:18.7	Three things you're good at or the people you have.
0:22.4	This is the Gary V. Audio Experience.
0:26.4	Over and under expansion comes from two things.
0:31.0	The subject of opinion and strategy of the founder.
0:35.4	And number two, the capacity of that founder to build family.
0:41.0	Yeah.
0:42.0	And when I say build family, I mean, you know,
0:45.9	you've gone too fast either because you're defining that as the things
0:51.3	that have worked or not worked.
0:53.8	You're defining that. Thank you so much.
0:55.3	You're defining that based on how you feel about your leadership.
1:01.3	Right?
1:01.8	If you feel amazing about her, well, then you're like,
	...

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