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The GaryVee Audio Experience

Keys To Standing Out As A Business

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.818.1K Ratings

🗓️ 28 May 2023

⏱️ 69 minutes

🧾️ Download transcript

Summary

In this episode, Gary inspires and guides entrepreneurs, providing them with the tools they need to improve and thrive in their businesses in another one of Gary's Daily Digital Deep Dive sessions. He shares the keys to a balanced business approach, referencing his book and marketing method, “Jab, Jab, Jab Right Hook”, as well as delving into the power of authenticity, drawing parallels to his early days of Wine Library. One of the key pieces of advice that Gary imparts is the need to separate media from the business. He attributes his success in part to the careful distinction he maintained between his media persona and his business operations. Gary warns against becoming too transactional, which he believes could dilute a brand's essence. Instead, he advocates for building a strong media presence that compliments and bolsters one's business rather than intertwines with it.


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Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:05.0

We're all present and accounted for. Thanks for showing up, Gary. We appreciate it.

0:09.0

I'll kind of like we do normally. I'll just kind of walk you around the room. We'll do a quick little 30 second intro on each of the folks on the zoom here and then we'll do our second round with the deeper conversations.

0:20.0

And like I typically like to work with you a little farther away from you. We're going to start in California. We don't have a ton of international folks here, but we'll start in California and Derek did arrive.

0:32.0

He just got up from the seat.

0:34.0

Derek's here. All right, we're going to start with Derek and Sarish. Derek, go ahead and say hi to Gary V.

0:41.0

Hey, Gary. Nice to meet you. I'm Derek Moore, Santa Barbara, California. I'm kind of a split personality. I am orthopedic spine surgeon, but in my training, I started a startup company that I've been growing for the last 10 years and, you know, that's who I am. And my mission in life is making sure that company becomes financially successful meets all the goals.

1:05.0

And I'm kind of at that point where I've been doing both the company and my practice and it's game day. If I keep doing it the way I'm doing it, company's going to fail. So I got a lot on the line.

1:16.0

And what's the company dude there?

1:19.0

We are an ed tech company. Think of it as a hybrid between LinkedIn and a Kaplan. We have a half million physicians, 112 million page views per year.

1:29.0

It's a giant and orthopedic education.

1:34.0

And understood. And what's the name of that?

1:37.0

The name, if you Google search any fracture, or the bullets comes up on Google. So the name of the company that's recognized as or the bullets are flagship.

1:47.0

We have another brand called Med Bullets, which is for medical students.

1:51.0

And then that kind of parent company is this bullet health that is an unrecognized brand.

1:57.0

But if you look up the worth of bullets, you know, we've been around for a long time. We pretty much rate number one from many fractures on Google.

2:05.0

And yeah.

2:07.0

And that was supposed to be the five second one.

2:10.0

We've got Sarish who works with Derek and he's also kind of like the right hand. He does a lot of the marketing and he's a V friendholder. So Sarish say hi.

2:19.0

What's up Gary?

2:21.0

And the and the mix basketball and crush it and jab jab jab right hook. I'm in mood here. I'm in the hell yeah.

2:28.0

Now I'm a huge fan. I've been you know following you for almost a decade now. I briefly met you at your first case list wrap in 2017. And then I've been a media boy scot in 2018.

...

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