Mavely - Build, Launch, and Manage your Social Sales Team

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 February 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

“Leveraging technology and communities of women for good” are themes that have run through Peggy’s life. In part 1, we have Peggy O'Flaherty, Co-Founder of Mavely, a brand that helps connect brands to the everyday consumer & micro-influencer.

Peggy is a mother of 5 children. She was entrepreneurial from a very young age. She has started four companies in the past 14 years, including Mavely. Her past companies include a coaching business, community building for churches, and a skincare brand for women.

She started Mavely with two ideas. First, to help D2C brands acquire customers at a lower cost. Second, to help people looking to tap into the gig economy. She advises entrepreneurs to understand the number and the need for their products.

She discusses:

* Gratefulness
* Overview of the brand
* Her background
* Companies she started
* Origin of her entrepreneurial spirit
* What lessons she has learned

Join Ramon Vela and Peggy O'Flaherty as they break down the inside story on The Story of a Brand.

For more on Mavely, visit: https://www.joinmavely.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Mute Six Studios.
0:07.6	This is not your average entrepreneur or e-commerce podcast.
0:11.6	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:26.6	Well, I always start by saying I'm super blessed to be a mother of five children and to have been born with that entrepreneurial spirit. I've started four companies in the last 14 years,
0:35.1	three of which I've been able to exit successfully.
0:38.8	Mavely is my most recent company, and it was born out of the idea of solving two problems.
0:46.2	First, it was focused on helping direct-to-consumer brands acquire customers at a lower cost.
0:53.0	And then the other thing was helping men and women who were looking to tap into that gig economy.
1:00.0	People who are maybe, they have influence in their communities, but don't consider themselves influencers.
1:07.0	So we designed Mabley to help them talk about the brands they love, earn an additional, you know, side income from that, and then, you know, add value to their friends, family, and followers by promoting new brands. So that's my little bit of a background. I've always been an entrepreneur and I basically have leveraged technology and communities
1:28.8	of women for good. If all DDC companies were forced to turn off their Facebook ads, they'd be
1:36.3	dead on arrival. Why is that? Well, they overinvest in paid acquisition and underinvest and
1:43.3	retention. Luckily, SENDlane makes it easy to solve
1:46.8	this problem. Sendling is an e-commerce customer experience platform helping hundreds of DTC brands
1:52.0	to tighten their existing customer relationships. Send Lane automates personalized customer
1:57.1	experiences through welcome and abandoning cart workflows, SMS, deep data integrations
2:02.4	with Shopify and WooCommerce, multi-store functionality, and much more.
2:06.8	Plus, they don't stand for lazy customer support.
2:10.5	Their San Diego-based team has an average, get this, one-minute response time from a live
2:16.9	human, making sure you never get stuck in a chat
2:20.0	queue ever again curious about how sendling can help your d to c brand grow well visit
	...

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