Mavely - Earn Income by Talking about Your Favorite Brands

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 February 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

“To help them with brand awareness, content, and customer acquisition” that's what Mavely does for brands. In part 2, Peggy O'Flaherty, Co-Founder of Mavely, mentions they enable brands to widen their distribution channel.

Mavely allows individuals to earn additional income by talking about their favorite brands on social media and essentially paying people for being micro-influencer. Peggy highlights that they are not an agency instead of a platform.

The Mavely platform is open for brands from beauty, lifestyle, cookware, food, and other various industries.

She discusses:

* Earning additional income
* Made In Cookware
* Absence of multi-level marketing company
* How brands get involved with Mavely
* Brands testing new channels
* How individuals get started
* Everyday influencers
* How integration works
* Brand criteria

Join Ramon Vela and Peggy O'Flaherty as they break down the inside story on The Story of a Brand.

For more on Mavely, visit: https://www.joinmavely.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Mute Six Studios.
0:07.7	This is not your average entrepreneur or e-commerce podcast.
0:11.6	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:26.1	And so there's been some challenges with how traffic and conversion,
0:31.6	which is like, how do I drive more traffic on my website? How do I drive in more sales? How do I get more brand awareness or brands are saying, we'd like to have a presence on TikTok. You know, we'd like to enter a new
0:40.3	demographic. We'd like to enter a younger age group or a different ethnic group. So with all of those,
0:47.3	brands are in, they're searching for communities of people that can help them with
0:53.3	retargeting or gaining new customers
0:56.0	with a higher lifetime value across various channels.
1:00.0	So many, many, many brands have this exact same need.
1:04.0	They can easily contact us through our website, join Mabley.com.
1:09.0	They can reach out to Peggy O'Flaherty on LinkedIn, and our team can present to them
1:13.9	the options of doing a small campaign or a large campaign. And I'll give you an example. I had a
1:20.3	brand that came to me and said, Peggy, right before Black Friday, we'd love to have like 500
1:26.4	men and women talking all about our product leading
1:29.0	up to Black Friday to really give us a big boost in the fourth quarter. So we were able to get
1:33.4	500 people that fit their demographic that were able to do massive amounts of posting three
1:39.9	days leading up to their Black Friday sale. I have another brand that came to me and said,
1:45.5	we have zero presence right now on TikTok. And we'd like to enter the 18 to 25 year old market
1:51.7	with having 30 to 50 to 100 people sample our product and then talk about their experience on
1:58.5	TikTok. And so we were able to execute a campaign for them.
	...

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