This day melts around this week's episode of the playbook. I met this guy on an airplane and I don't believe in coincidences but I had no clue who he was.

But when I got to interview Matthew Santoro on the playbook and understand his mindset, his ego attitude,

as well as he understands the value of his following, which by the way is about six million subscribers on YouTube,

which I had no idea. After sitting down with Matthew and understanding his perspective,

his ego, and his value that he brings.

I now know why the universe brought him into my life

for this episode of The Playbook.

This is Entrepreneurs The Playbook, where each week I bring you some of the greatest athletes

celebrities and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the board

room.

I'm your host and CEO of Sports One Marketing, David Melzer. I have a the world is too small guest because I can't believe you're

sitting here Matt Santoro. Thanks for the opportunity, man.

Welcome to the playbook.

Of course.

Matt, you and I met in this weird way,

which is now a common way for me,

is that I'm sitting on an airplane with Andre Reed,

Hall of Fame wide receiver receiver who everyone on the plane

knows right he's the Hall of Famer for Super Bowls and I'm sitting there with him

and my media guy looks at me he goes, oh my God, Dave, that's Matt Santoro, right?

And I'm like, who?

Right?

...