Matthew Kobach - VP of Marketing at Slice

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 17 January 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Matthew Kovach, VP of Marketing at Slice, shares his journey from the New York Stock Exchange to Slice and discusses the challenges and lessons in marketing strategy. He emphasizes the importance of understanding the customer and aligning goals within the company. Matthew also highlights the need for clear and consistent messaging, especially in a startup environment. He shares his experiences at the New York Stock Exchange and the impact it had on his perspective on entrepreneurship and capitalism. Matthew also reflects on his early life and the influence of his parents' non-traditional roles. In this conversation, Matthew Kobach discusses the importance of alignment in a large organization, building a personal brand on Twitter, the future of Twitter and the impact of recent changes, excitement for the future, and his personal life.

Takeaways

Understand the customer and align goals within the company to create a strong marketing strategy.

Clear and consistent messaging is crucial, especially in a startup environment.

Embrace uncertainty and appreciate the challenges and opportunities of entrepreneurship.

Effective communication and alignment are essential for success in marketing and within the company. Alignment is crucial in a large organization to ensure everyone is working towards the same goals.

Building a personal brand on Twitter can be a powerful tool for networking and showcasing expertise.

Chapters

00:00 Introduction and Background

02:12 Transition to Slice and Marketing Career

04:41 Early Interest in Marketing

07:41 Opportunity at the New York Stock Exchange

10:09 First Impressions of the New York Stock Exchange

12:12 Memorable Moments at the New York Stock Exchange

15:24 Early Life and Family Dynamics

19:52 Challenges and Lessons in Marketing Strategy

24:27 Marketing in a Large Company

29:05 Key Focus Areas at Slice

33:45 Internal Communication and Alignment

36:58 The Importance of Alignment in a Large Organization

38:03 Building a Personal Brand on Twitter

40:43 The Future of Twitter and the Impact of Recent Changes

45:40 Excitement for the Future and Personal Life

47:18 Staying in Touch with Matthew

Transcript

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0:00.0	All right, welcome back to the Casey Adams show. Today we are joined by Matthew Kobach,
0:06.4	the VP of Marketing at Slice. Thank you so much for coming on the show, Matthew.
0:10.6	My pleasure, and hopefully we get to talk about pizza.
0:13.9	Absolutely, man. It's so cool. I, like learning about Slice and understanding what the business model is,
0:19.9	it's so incredible.
0:24.6	And for those that may not know, how long have you been the VP marketing at Slice? And what is it for people that may not know?
0:27.3	Yeah.
0:27.8	So I've only been there for a few weeks now.
0:31.0	So still relatively new, getting my feet wet.
0:33.5	But I joined because there wasn't a marketing leader.
0:36.7	There was kind of no one steering the ship and they needed someone to steer their ship.
0:40.3	And I was, I'd known the founder, you know, kind of in a previous life.
0:46.3	And we reconnected and, you know, we just both kind of decided this feels right.
0:50.3	And so we went for it.
0:52.3	And for those of you who don't know Slice, I can't use this.
0:55.9	So it's a B to B to C company. So it is a product for local independent shops like restaurant,
1:03.6	like pizza shops. But then there's also a marketplace for consumers, people like me and you can
1:07.8	order from it. Before I'd ever joined, I actually thought it was a lot like Uber Eats, like DoorDash.
1:13.0	I thought it was a marketplace.
1:14.6	It turns out it's not.
1:16.0	If you are familiar with HubSpot or maybe even Salesforce, it's actually more like that.
1:20.9	So it's a CRM that runs automatically with the shop's data.
	...

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