And What folks don't understand is that

the a fiance is an athlete. And I remember and I shared this

from the passing of Kobe who was a young man I knew growing up with the girls.

And I remember getting a call from Kobe directly,

like, she knows, can I get two tickets?

It was kind of last minute.

I was like, well, it was like, I really want to sit on the front row.

I said, well, yeah, I think I can make that happen for you. I said,

why do you want to go to a Beyonce show? He says, I wanted to see greatness and I wanted to learn and you know as we now know now we

know that what we called you know you want to learn something but think about it

when somebody performs for two to two and a half hours and they're

constantly moving at a very high rate of speed like a basketball player or a football player.

They don't have timeouts. They do have like four, five, one minute break to do a wardrobe change.

They don't have another team that can play B-fits.

That's an athlete.

Matthew Dole is

Beyon's father and he served as her manager for many years

so he has a unique insight into her amazing career. I talked to Matthew about

how B has done it and what the strategy has been and what has really set her apart. And he had some really interesting answers.

If you love Beyoncé and want to understand her success, you gotta check out this conversation.

And now, it's Mr Matthew Knowles on Toray Show. I talked to you a long time ago when I did a big story on Beyonce for Rolling Stone and we had a nice talk on the phone and it sort of relates to your book about Destiny's Child because part of what you talked about was your history at Xerox and marketing and that sort of stuff and

translating that into Destiny's Child.

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