Hey, fam, welcome to the free trail podcast. Of course, I am your loving host, Dylan Bowman,

here today with another Matt Walsh.

Consistent listeners will know my Australian friend and strength coach, Matt Walsh, who has

been on the show twice. Well, this is a different Matt Walsh, but he also has a great accent

and is fun to listen to. Today's Matt Walsh is a media and advertising expert based in the UK.

He also publishes a great newsletter on substact called Trail Mix, which analyzes the trail running

media ecosystem. And as a person who subscribes to and reads dozens of newsletters, I can tell you

that Trail Mix is a great product. It is a must read for me, given my work

with free trail, but I think it's also something that general trail fans would enjoy to bring

context to the quickly evolving broadcasting, live streaming, media and advertising landscape

in our wonderful sport. We talk all about trail running demographics,

the advances in live streaming, the recently announced distribution deals between

UTMB and Lekeep in France and outside interactive here in North America. We talk also about

the other deal announced between the Golden Trail World Series and

Eurosport.

We talk about the economics of those deals and what it means for the organizations and the

sport in general.

We talk about bundled and unbundled media, the challenges of journalism, and a lot more.

I hope you enjoy this fascinating conversation. As always, the free trail podcast

is presented by Speedland, the makers of the GS-Tam, the beautiful orange shoe that I personally helped

to design and develop in partnership with Dave Don Brown and Kevin Fallon, the founders of the brand.

This max cushion shoe is the perfect option for your summer trail racing.

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