All improvement is mediated through changes in your relationship with perceived effort.

And there are two things you can do. You can either increase your perceived effort tolerance,

so you're just able to dig deeper and suffer more, or you can reduce the level of perceived

effort that you feel at any given level of output. That's how all the physical stuff works.

We are here because we know the outcomes in our lives are within our control,

that taking absolute ownership of how we eat, sleep, train, think, and connect with each other

is how we'll optimize our health and happiness. That chasing excellence is how we grab hold

of what is possible. Our mission is to live on the run. Always chasing. Never stop.

Hello, hello. Thank you so much for tuning into another episode of chasing excellence,

Patrick here. Just recording a quick introduction to today's episode. Today we have writer, coach,

nutritionist, Matt Fitzgerald on the show. I was not able to join Ben from this conversation,

but very excited to introduce you to Matt. You may recognize Matt's name in an episode we

recorded a couple months ago. Ben recommended his book titled How Bad Do You Want It? I called it

and now I must read for his athlete. We wanted to have Matt on the show to talk a little bit more

about his work, about that book. I think you're going to enjoy the conversation. You can learn more

about Matt Fitzgerald.org. He's the author of to my count 25 or 27 books, including How Bad Do You Want It?

So do go check him out if this conversation is intriguing to you. Here's the interview.

Matt, super psyched to have you on the show. Your work, your book How Bad Do You Want It?

It was something I've shared with all of my athletes. It's like a must read now.

And it put a lot of language, the stuff that I've been working with with my coaches for quite some

time. But it's a cool, interesting take. So as opposed to what we see in a lot of

sports psychology books, where it's like set goals, and it's kind of like that outside of

...