Mastering the Waves of Digital Marketing with Sue Koch: Insights on Trends, AI, and Agency Success

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 12 March 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

n the ever-evolving realm of digital marketing, staying ahead of the curve is not just beneficial; it's imperative for survival and success. This necessity for adaptability and foresight was the focal point of a recent podcast episode featuring Sue Koch, a seasoned expert in the digital marketing field. With a career that spans from the tech startup frenzy to her consultancy work and deep immersion in agency life, Sue Koch brings a wealth of experience to the table, offering invaluable insights into the art of mastering digital marketing currents.

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:13.0	I am super thrilled to have Sue Koch on the show today.
0:17.0	Sue, you have a little bit of a different journey
0:21.0	going from entrepreneurship into agency life.
0:25.0	Yes, I'm really excited to dig in to have this conversation with you
0:29.0	about the world of work and of course one of both of our favorite topics digital media.
0:34.0	So thank you so much for being here.
0:36.0	Thank you. I'm excited to be here and chat with you on either.
0:38.8	Yeah.
0:39.5	So you hail from Chicago originally.
0:41.4	I'd love to share about your backstory. How did you get
0:45.0	interested in digital marketing? Why did you decide to start your own agency?
0:49.0	Yeah, so before coming to UCL, I have a long varied path.
0:54.3	It did very much start with technology,
0:56.7	but much before the world that were in today of technology
0:59.6	and digital marketing.
1:00.6	Sort of made my mark early on in the first tech bubble of
1:04.0	startups actually working for what was the first legal digital music
1:08.3	subscription company which interestingly enough was sort of that first
1:11.7	for a into personalization.
1:14.0	And then from there ended up working for another software as a service company in the real estate market.
	...

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