Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

It is such a delight to have somebody who's going to infuse some fun and light-heartedness into our discussion today. I have the privilege of having Alfie Nokes, which is Malabarton's alter ego, on the show today,

and you are London-based comedy coach and promoter, and have a lot of fun things to share with us today so

thank you first and foremost for taking the time out of your schedule.

Hey no problem thank you very much for having me on your show. Yeah so you have a background in filmmaking, documentaries, stand-up comedy,

editing, all of these creative pursuits. How did that start? And how did your

alter ego come about? I have lots of questions for you.

I can see that was three in a row quickly.

I'm giving you a very brief bio.

I appeared on a TV show that was about movies when I was 19 and they liked to be so much to offer me a job

being the T boy and then by the fifth series I was one of the producer directors so I carved a

career that lasted 13 years in the media and my niche was the cinema

but I did the up a reality show and the like just to pay the bills and then I

left our industry actually went very badly well 2008 banking crisis and all.

Oh yeah.

And then there's a brief hobby.

A friend and I helped up started running an open mic tonight.

I'd always been a huge standard comedy fan, secretly hanker to give it a go, but didn't have the courage to do so.

And then after running a night for several months I finally had to go at standing myselfself in my study and frankly did really well.

It was an excellent first set and very few people do well the first time to see

D'Leninger.

And then of course you know what Karmad does to you. My second set was the biggest car crash you could possibly imagine and my big ego put the pot.

...