I have done a ton of podcasts about persuasion, negotiation, influence, and all the things related

to it.

I've talked with everybody from Robert Childini and his book, Influence, Bill Bateed,

the Power Bible, on and on.

And I've written a lot about negotiation and persuasion.

I wrote about this and choose yourself, reinvent yourself, skip the line.

But this book by Jonah Berger, Magic Words, and the subtitle is What to Say to Get Your

Way.

This book has talks very specifically about what language to use and why and when and

what context, whether it's how to say no, how to ask for advice, how to make content

go viral, convince someone to use your services versus someone else's services, how to make

yourself more creative.

It's just a great book about how important even small nuances in language can be.

These small nuances in language can make big impact in your life.

And by quinses, I've used some of these techniques in my own life and I could attest that they're

true.

Jonah's got all the research, all the examples, so many tools, like for instance, questions

to ask if you want to socially get along with people much faster or when should you use

Kant, when saying no versus don't.

In any case, we talk about a lot of these techniques.

I hope you enjoy the conversation.

Let me know.

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