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The James Altucher Show

Mastering the Magic of Language: Insights on Persuasion and Connection | Jonah Berger

The James Altucher Show

James Altucher

Education, Business

4.62.7K Ratings

🗓️ 28 February 2023

⏱️ 50 minutes

🧾️ Download transcript

Summary

Today's episode is going to be incredible because we have a very special guest: Jonah Berger, author of "Magic Words: What to Say to Get Your Way" Are you looking for ways to improve your persuasion skills, whether in business or your personal life? Then you won't want to miss this one!During this episode, James and Jonah will be revealing the seven magic words that are proven to be highly persuasive. Imagine being able to use words like "you," "because," "free," "imagine," "if," "how," and "instantly" to influence and engage the people around you. And what's even more exciting is that Jonah will be sharing how he uses these same words to motivate and engage his children as a parent.But that's not all - James and Jonah will also dive into the psychology behind language and why certain words are more contagious than others. They'll discuss the role that emotions, social identity, and culture play in shaping our linguistic preferences and habits and share practical tips on how to become better communicators and storytellers.So, if you want to learn how to master the art of influence and become a better persuader in both your professional and personal life, tune in to this episode now. You won't regret it, because you'll discover how to use magic words to motivate and inspire those around you.Visit Jonah's WebsiteBuy Magic WordsJonah On Twitter------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

I have done a ton of podcasts about persuasion, negotiation, influence, and all the things related

0:15.7

to it.

0:16.7

I've talked with everybody from Robert Childini and his book, Influence, Bill Bateed,

0:22.0

the Power Bible, on and on.

0:24.3

And I've written a lot about negotiation and persuasion.

0:26.3

I wrote about this and choose yourself, reinvent yourself, skip the line.

0:31.0

But this book by Jonah Berger, Magic Words, and the subtitle is What to Say to Get Your

0:37.6

Way.

0:38.6

This book has talks very specifically about what language to use and why and when and

0:45.2

what context, whether it's how to say no, how to ask for advice, how to make content

0:50.9

go viral, convince someone to use your services versus someone else's services, how to make

0:56.1

yourself more creative.

0:59.0

It's just a great book about how important even small nuances in language can be.

1:07.8

These small nuances in language can make big impact in your life.

1:12.1

And by quinses, I've used some of these techniques in my own life and I could attest that they're

1:16.6

true.

1:17.6

Jonah's got all the research, all the examples, so many tools, like for instance, questions

1:22.6

to ask if you want to socially get along with people much faster or when should you use

1:28.6

Kant, when saying no versus don't.

1:31.9

In any case, we talk about a lot of these techniques.

1:34.6

I hope you enjoy the conversation.

1:36.2

Let me know.

...

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