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The James Altucher Show

Mastering the Book Game: Charlie Hoehn's Playbook for Self-Publishing Success

The James Altucher Show

James Altucher

Society & Culture, Talk Radio, Writer, Philosophy, Comedy, Chess, How To, Entrepreneurship, Jay, James, The James Altucher Show, Altucher, Author, Jay Yow, Education, Jay The Engineer, Business, James Altucher

4.62.7K Ratings

🗓️ 25 June 2024

⏱️ 101 minutes

🧾️ Download transcript

Summary

James sits down with Charlie Hoehn, the self-publishing maestro who has helped best-selling authors like Tim Ferriss and Seth Godin bring their book ideas to life. Charlie shares his unique approach to self-publishing, offering insights that go beyond the traditional publishing route. He discusses the power of crafting compelling book titles, the importance of building a personal brand through your writing, and how to market your book effectively without a massive budget. Whether you're an established author or just starting, Charlie's strategies will help you rethink the entire book creation process and achieve self-publishing success.

Transcript

Click on a timestamp to play from that location

0:15.0

Charlie Hone has quietly become the expert on self-publishing your book,

0:17.6

self-publishing a best-selling book. He's worked with authors ranging from Tim Ferris, Seth Godin,

0:21.7

David Goggins, Rameet SETI, Cody Sanchez.

0:25.0

Actually, Jay, a lot of those authors have been on this podcast many times because they've written such great books.

0:30.0

And Charlie has helped work on every aspect of these books, not necessarily all at the same time, but over his broad range of experience,

0:38.0

whether it's coming up with the right idea, how to put your book together in the best way, the most efficient way,

0:46.0

maybe the cheapest way, or at least the highest quality way, how to then market your book.

0:51.4

I've been writing books for over 20 years now and in this one hour

0:57.2

podcast he Charlie has given me so many ideas that I never even thought of before.

1:03.0

So listen to this podcast,

1:05.0

share it with your friends who are writing books.

1:07.0

Also, check out Charlie's site, Charlie Hone,

1:10.0

Charlie is CHA R L I e h o e h n ch n chr l h o e h n ch n chr l h o h n chn chr l h o h n trr l t kn tr l t k o h n tr mrr mrr o h o hr n tr mrr mr mr mrr mr mr mr mr mr mr mr mr mr mr mr mr mr mr mr mr mr mr mr mr mr mrr self-publish a book. I think this is important stuff to listen to.

1:25.6

This isn't your average business podcast and he's not your average host. This is the we should call this the Alzheimer's podcast where I describe my slow descent into Alzheimer's.

1:56.0

Oh gosh.

1:58.0

What's been new on urine?

2:00.0

Like since we last spoke I guess I've gotten married I've moved to Georgia I wrote the

2:07.3

last viral article in world history and then got punished for it by my neighbors and family and so had to move to

2:16.0

first Florida and then Georgia and one of your heroes too that was ridiculous I

2:20.9

know I know it was it was ridiculous. And I like Seinfeld. But I still do some financial stuff, but mostly I do like private investing. But I am writing a new book and I'm having trouble with it.

2:36.1

And I've never had trouble with a book before.

2:38.0

I've always like no, I wrote a book a year, one to two books a year between 2004 and 2021, and then I have not written one since.

...

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