“Selling is an art. When done right it’s a craft; when mastered it’s a beautiful experience.” — Brian Buffini

Many people have a negative connotation of sales, usually because of unskilled, unprofessional, and even unkind transactional experiences. In this episode, Brian describes what good selling is, what it’s not, and how you can excel at it. You’ll learn why sales is a noble profession, why it should be treated as a contact sport, and how you can transform your sales career with just three core principles. By the end of the episode, you will understand why – once it is developed, grown, and mastered – the skill of sales is a game changer in every aspect of business and life.

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Inspirational quotes from today’s interview:

“Sales is the act of selling something.” — Merriam-Webster

“Most people in sales are in a reaction – they want people to buy from them, they don’t want to sell anything.” — Brian Buffini

“A bad salesperson gets you to make a decision you don’t want to make when you don’t want to make it.” — Brian Buffini

“A good salesperson helps you to make a decision you need to make when you need to make it.” — Brian Buffini

“The free market does not exist without the exchange of goods and services. The only way the exchange of goods and services happens is with sales.” — Brian Buffini

“Never be ashamed to be called a salesperson.” — Brian Buffini

“A salesperson is someone who enthusiastically promotes what they have.” — Brian Buffini

“To me, job titles don’t matter, everyone is in sales.” — Harvey Mackay

“I have never worked a day in my life without selling. If I believe in something I sell it, and I sell it hard.” — Estée Lauder

“Believe in yourself and promote it.” — Brian Buffini

“If the business you’re in requires you to deal with people you are in sales.” — Zig Ziglar

“Selling is never about convincing. It is always about helping.” — Mark Cuban

“My enthusiasm and motivation come in the form of serving.” — Brian Buffini

“People love to buy – give them the opportunity.” — Brian Buffini

“The quality of business communications has become poorer in recent years as people avoid phone calls and face-to-face meetings, I can only assume, in some misguided quest for efficiency.” — Richard Branson

“Face to face, voice to voice. That’s where the magic is.” — Brian Buffini

“Principles don’t change, tactics do.” — Brian Buffini

“Whoever is careless with the truth in small matters cannot be trusted with important matters.” — Albert Einstein

“Do what you do so well that people will want to see it again and bring their friends.” — Walt Disney

“Grow where you’re planted.” — Brian Buffini

“This is an action movie, and you have to be an action star.” — Brian Buffini

Mentioned in this episode:

The Brian Buffini Show – Episode #094: The Ancient Scrolls of Success

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