Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

I was reading an article recently from Peter Corning, PhD, and former professor at

Stanford University titled The Value of Trust. He outlines how our entire economy, free enterprise system, is built on the value of trust.

He says in fact that smoothly operating markets depend on trust.

We can understand our complex modern economy as simply a vast network of

cooperation and mutually beneficial exchanges of goods and services between people

who trust each other. And trust is the lubricant that makes it all work.

While economists will measure the outcome of the economy

in dollars and cents, it is trust or distrust that will greatly influence that outcome.

In my opinion and experience, the fastest way to gain somebody's trust is through a bridge

of somebody who already trusts you. This is what is called Trust Transference.

I'll give you a for instance. An author named David sent me his book asking for an

endorsement but I didn't know David, so I ignored it.

David later approached me at an event that I was keynote speaking at and gave me his book again.

Then he later sent me his book again several times.

He emailed my office, he emailed my assistant, and he found a way to email

me directly, but it all got lost in the noise of everyday solicitations. But then I got a call from

my friend Harvey McKay, on my personal cell phone.

Harvey asked if I knew David or if I had read his book.

I applied with no, as I still didn't remember David, even though he had spammed me his book several times to this point.

Harvey told me how much he liked David's book and asked if I would give it a quick read

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