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The Home Service Expert Podcast

Mastering Sales in 2025 - Winning Strategies with Sam Wakefield

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 23 May 2025

⏱️ 66 minutes

🧾️ Download transcript

Summary

Sam Wakefield discusses the importance of continuous learning in sales, particularly in the HVAC industry. He emphasizes building strong relationships with clients, understanding their needs, and the emotional aspects of selling. Sam shares his journey in creating Close It Now, a sales training company, and highlights the need for a shift in the home service industry towards better pricing strategies and valuing quality over cost. He also addresses common pitfalls in sales processes and the importance of starting with sales training early in business development. Ultimately, Sam advocates for a service-oriented approach that prioritizes the customer's experience and satisfaction.

 

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00:00 Sharpening the Ax: The Importance of Continuous Learning  

02:14 The HVAC Industry: A Foundation for Sales Mastery  

04:00 Building Relationships: The Key to Sales Success  

09:57 The Birth of Close It Now: A New Approach to Sales Training  

13:54 Upleveling the Home Service Industry: A Call to Action  

19:04 Pricing Strategies: The Value of Quality Over Cost  

27:03 Common Pitfalls in Sales Processes: Building from the Ground Up  

32:50 The Value of Service and Pricing Integrity  

35:01 Essential Sales Advice for New Professionals  

38:06 Understanding Customer Needs vs. Wants  

40:01 Restoring Trust in Sales and Home Services  

42:00 The Importance of Consistent Training  

47:05 NLP and Its Impact on Sales  

51:36 The Art of Follow-Up in Sales  

58:11 Recognizing Buying Signals in Sales Conversations  

Transcript

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0:00.0

We sharpen our acts every single day. It's like we've forgotten that or never even learned that in order to be that expert, we have to constantly be sharpening the axe. It's something you have to do daily. You can't do it on Sunday and expect it to last all week.

0:16.0

Welcome to the home service expert where each week Tommy Tommy chats with world-class entrepreneurs and experts

0:22.1

in various fields like marketing, sales, hiring, and leadership to find out what's really

0:27.8

behind their success in business.

0:30.3

Now, your host, the Home Service Millionaire, Tommy Mello.

0:35.1

Before we get started, I wanted to share two important things with you.

0:38.4

First, I want you to implement what you learned today.

0:41.1

To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview.

0:46.9

So I ask the team to take notes for you.

0:48.5

Just text notes, N-O-T-E-S, to 888-5-26-1299 888-526-1-2-99.

0:55.9

That's 888-5-26-1-2-99, and you'll receive a link to download the notes from today's episode.

1:03.6

Also, if you haven't got your copy of my newest book, Elevate, please go check it out.

1:08.5

I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states.

1:14.5

Just go to elevate and win.com for slash podcast to get your copy.

1:18.9

Now let's go back into the interview.

1:20.6

All right, guys.

1:21.4

Today's going to be fun.

1:22.4

I got Sam Wakefield here.

1:23.8

He's based out of Round Rock, Round Rock, Texas. He's a sales and business expert. He's the founder of

1:32.5

Closet Now sales training and Closed It Now podcast. The dynamic founder of Closent Now

1:37.5

stands at the forefront of HX sales training known for his high-octane approach and deep industry

1:42.8

expertise, a master in transforming the sales

...

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