Mastering Sales: How to Ask the Right Questions
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
4.9 • 1.9K Ratings
🗓️ 24 May 2024
⏱️ 3 minutes
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| 0:00.0 | So you stimulate interest to get someone's attention, |
| 0:02.6 | then the next step, the second step of selling |
| 0:05.2 | is to transition interest. |
| 0:07.3 | And the way we transition interest |
| 0:09.1 | is to ask open-ended questions to find out two things. What do you like and what don't you like about this? |
| 0:15.0 | If I can keep asking open-ended questions being more interested than |
| 0:20.7 | interesting as a salesperson. |
| 0:22.6 | If I can say, oh, what do you like about? |
| 0:24.0 | What are you doing today? |
| 0:25.6 | I'm the easiest salesman in the world. |
| 0:28.9 | You give me anything to sell, I'll sell to you. |
| 0:30.8 | Let's take a car. You want me to sell a car? That red Porsche |
| 0:34.9 | over there? Not a problem, right? |
| 0:37.0 | Brzei, what do you drive? Prius, what do you like about it? |
| 0:40.3 | Gas and accessibility. Testability and gas. What don't you like about it? |
| 0:45.7 | The way it looks. What did it help you if I gave you that I was able to provide you a car that had better accessibility, |
| 0:54.6 | better whatever the other thing is, and it was the best looking car |
| 0:59.5 | on the road. |
| 1:00.0 | That's transitioning interest. |
| 1:02.1 | I didn't sell them anything. I asked him questions and if he said |
| 1:05.9 | now you know I'm really not interested or how much then I can say well let's talk about the |
| 1:10.7 | value of the way it looks. |
... |
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