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The Playbook With David Meltzer

Mastering Sales: How to Ask the Right Questions

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.91.9K Ratings

🗓️ 24 May 2024

⏱️ 3 minutes

🧾️ Download transcript

Summary

In this episode I'll guide you through the crucial steps of engaging potential clients by stimulating and transitioning interest using open-ended questions. By understanding what customers like and dislike, we uncover the key to building meaningful connections and driving sales. Join me as we learn how to identify open-minded individuals, the cornerstone of successful sales, and avoid wasting time on closed-minded prospects.

Transcript

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0:00.0

So you stimulate interest to get someone's attention,

0:02.6

then the next step, the second step of selling

0:05.2

is to transition interest.

0:07.3

And the way we transition interest

0:09.1

is to ask open-ended questions to find out two things. What do you like and what don't you like about this?

0:15.0

If I can keep asking open-ended questions being more interested than

0:20.7

interesting as a salesperson.

0:22.6

If I can say, oh, what do you like about?

0:24.0

What are you doing today?

0:25.6

I'm the easiest salesman in the world.

0:28.9

You give me anything to sell, I'll sell to you.

0:30.8

Let's take a car. You want me to sell a car? That red Porsche

0:34.9

over there? Not a problem, right?

0:37.0

Brzei, what do you drive? Prius, what do you like about it?

0:40.3

Gas and accessibility. Testability and gas. What don't you like about it?

0:45.7

The way it looks. What did it help you if I gave you that I was able to provide you a car that had better accessibility,

0:54.6

better whatever the other thing is, and it was the best looking car

0:59.5

on the road.

1:00.0

That's transitioning interest.

1:02.1

I didn't sell them anything. I asked him questions and if he said

1:05.9

now you know I'm really not interested or how much then I can say well let's talk about the

1:10.7

value of the way it looks.

...

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