Here's what I'll say is that in any other part of your business, you have a business plan,

a finance plan, a marketing plan, a sales plan, an operations plan, an SOP.

Do you ask people, what's your relationship plan?

If your business is going to rise and fall on your employees, your clients, your suppliers,

and you don't have a plan on how you're going to show up and be different with those relationships

and emotionally connect to them, not just check a box and say, I sponsored this or I did Facebook ads,

then somebody else who has a plan for that relationship and is going to love on that relationship.

It sounds woo-woo, but we respond emotionally to people that do nice things for us and show up in

uncommon ways. So the core of giftology is just saying,

take a percentage and make it a math equation. If you made a million dollars last year,

net, I don't care what your revenue is. If you're a hundred million dollar company,

but you only profit at a million, take a percentage of that million dollars and reinvest it back into the relationships that allowed you to even make that million dollars.

Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs

and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's

really behind their success in business. Now, your host, the Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service expert. My name is Tommy Mello and I got John Rulin here.

Amazing guy. I got to meet him in the hallway at a hotel with their 100 million mastermind group.

He's an expert in entrepreneurship, customer relationships, team building leadership,

marketing strategy. He is the co-founder of the ruling group from 2000 to present.

Pretty big on LinkedIn and Twitter. He's the world's leading authority for

maximizing customer loyalty to radical generosity. After applying principles of generosity,

John started to sign the largest deals in Kutko history out of 1.5 million other reps and

...