Afia - Transport Your Tastebuds to the Eastern Mediterranean

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 May 2024

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives into the heartwarming and motivating story of Farrah Moussallati Sibai, Co-founder and President of Afia Foods.

With no background in the food industry, Farrah embarked on a journey driven by personal challenges and a profound desire to make a difference. From humble beginnings at Texas farmers markets to a successful retail launch, her story is a testament to the power of perseverance, strategic thinking, and a commitment to values.

Farrah Moussallati Sibai’s journey with Afia Foods is more than just a business success story; it’s a narrative about overcoming adversity, embracing community, and remaining steadfast to one’s values. Through her experiences, listeners can find inspiration, practical advice, and the motivation to pursue their dreams, no matter the industry or starting point.

Join us for another deep dive into the stories of entrepreneurs making a difference in their communities and the world.

For more on Afia Foods, visit: https://afiafoods.com/

If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	There are mistakes that are going to be made, but look at them, learn from them, grow from
0:04.7	them. And those mistakes could be game changes for you in the growth of your company.
0:11.4	And that's just, it's not, it's not looking at the glass half ball. It actually, sometimes mistakes
0:15.9	can actually really help you, help you grow. Hinder you short term, help you long term. And I think it's important
0:22.3	because we don't know everything. And as a startup, you do fall into kind of like making mistakes.
0:27.8	And if you're going to beat yourself up and you're going to push yourself down, you're just not
0:31.2	going to get up again. So you just have to look at the positive side, learn from it and move on.
0:51.7	Hi, I speak to hundreds of founders and CEOs of consumer brands each year, and they are facing unprecedented challenges from changing consumer behavior, inflation,
0:57.6	election year anxiety, the cost of capital, and more. However, finding an experienced knowledgeable
1:03.5	advisor to help your consumer brand shouldn't be challenging. That's why the story of a brand has
1:10.1	worked with the Compass Rose team,
1:12.7	my strategic partner, to provide relief. We are offering a no-cost solution exclusively for
1:20.8	consumer brand founders and CEOs featured on the story of a brand show, as well as listeners.
1:29.5	Whether it's to answer your questions, be that unbiased third-party sounding board, help you map out your brand's growth
1:35.2	trajectory, or prepare your brand in financials for investors or acquisition or more. Simply fill out
1:42.4	the form, answer a few questions, and book a one-on-one call with
1:46.9	Rose Hamilton, the founder of the Compass Rose team. This is a $500 value. The calendar is limited, so book
1:55.3	your time now. Simply visit Compassroseventures.com forward slash Ramone.
2:02.4	Compassroseventures.com forward slash Ramon.
2:07.0	Hello, listeners of the story of a brand.
2:09.4	So happy to be back together with you again.
2:12.3	I'm Rose Hamilton and I am your host for this episode.
	...

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