Masami Sato: Founder of B1G1, a Global Movement of Giving (ep. 864)
Live Inspired Podcast with John O'Leary
John O'Leary
4.8 • 695 Ratings
🗓️ 19 March 2026
⏱️ 53 minutes
🧾️ Download transcript
Summary
Masami Sato is the Founder and CEO of B1G1 (Buy1Give1), a global giving movement that has helped thousands of businesses turn everyday transactions into acts of generosity. A two-time TEDx speaker and best-selling author, Masami has helped inspire more than 394 million acts of kindness worldwide.
Today, Masami shares how a lonely childhood led her to travel the world with little money and even fewer words, how witnessing both poverty and generosity reshaped her understanding of happiness, and how holding her newborn daughter sparked the realization that none of us are too small to make a difference. She explains the simple but powerful idea behind B1G1: what if everyday actions, even something as small as buying a cup of coffee, could change someone else's life?
My friends, you'll leave this conversation inspired by the power of small acts, reminded that generosity isn't reserved for the wealthy or powerful, and encouraged to start making a difference today rather than waiting for someday.
Transcript
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| 0:00.0 | You know that Keeley companies is all about fostering the world-class culture through their incredible cultural pillars. |
| 0:07.5 | Well, it was time to add a seventh cultural pillar, Kewley Green. |
| 0:12.5 | Guided by the mission to raise the sustainability standards by which they design, build, operate, and live. |
| 0:18.8 | Keeley Green is dedicated to using a holistic approach to leave a positive impact on our |
| 0:24.6 | environment, create a future that is sustainable for generations to come. |
| 0:29.4 | In the words of Rusty Keeley, we are just getting started. |
| 0:34.3 | You can learn more about that just getting started mentality and all the work they do |
| 0:38.7 | by visiting my friends at Keeley Companies online at keelie Companies.com. Welcome to the Live Inspired |
| 0:47.7 | Podcast with John O'Leary. John is the two-time national bestselling author of On Fire and In Aw. |
| 0:54.9 | He's a world-class inspirational speaker, the host of the Live Inspired podcast. |
| 1:00.0 | And he's the real-life inspiration behind the major motion picture, Soul on Fire. |
| 1:05.4 | Each week, John interviews extraordinary individuals about their life stories so you can more fully live your life story. |
| 1:13.1 | Here's your host, John O'Leary. |
| 1:15.6 | Hello, my friends, and welcome to the Live Inspired podcast with John O'Leary. |
| 1:21.1 | You're going to love our guest today. |
| 1:22.5 | She has woken up early. |
| 1:25.1 | I've actually stayed up kind of late to put this podcast together. She |
| 1:29.0 | joins us from halfway around the world. And I think as we go through her story, her upbringing, |
| 1:36.9 | her radical start and where she is today and the impact they're having globally, you're going |
| 1:43.0 | to recognize why it was worthwhile for her |
| 1:45.0 | to get up early, for me to stay out late, and for us to put together this time for you to hear |
| 1:49.8 | this story, not about what Masami has done in her life, but what her life might mean for you |
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