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Singletrack

Mary Kate Shea: Building World-Class Running Events, Pro Athlete Recruitment, Boston Marathon Insights (Sunday Conversation)

Singletrack

Finn Melanson

Wilderness, Sports, Trail Running, Ultramarathon, Ultra Running, Running, News, Sports News, Mountain Running, Ultrarunning

5.01.1K Ratings

🗓️ 7 February 2024

⏱️ 72 minutes

🧾️ Download transcript

Summary

Mary Kate Shea, serving as the Senior Director of Pro Athletes for road race events at the Boston Athletic Association, holds a pivotal role in recruiting and facilitating the experience of hundreds of professional runners at marquee events like the Boston Marathon, BAA 10K, and BAA 5K annually. With her extensive expertise in pro athlete recruitment, event management, sponsorship, and sports marketing, I found it compelling to invite her to discuss the merits of her position and explore ho...

Transcript

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0:00.0

Welcome back or welcome to the Single Track Podcast.

0:03.7

I'm your host Finn Melanson, and in this episode, I'm joined by Mary Kate Shea,

0:08.2

who serves as the senior director of pro athletes for road race events through the Boston Athletic Association.

0:15.2

Every year, Mary Kate is responsible for recruiting and facilitating the experience of hundreds of pro runners at marquee

0:23.0

events like the Boston Marathon, the BAA 10K, and the BAA 5K.

0:28.7

Given her wealth of knowledge and experience in the realms of pro athlete recruitment and

0:33.3

sponsorship, event management, and sports marketing as a whole. I thought it would be great to have

0:38.4

her on the show to consider the merits of her position and how her dedicated year-round, full-time

0:44.6

role, could be implemented more often at individual races, but also at scale in our sport and

0:49.6

sort of wondering how that might benefit our world as a whole. In this conversation, we talk about what it

0:55.0

takes to build and maintain a world-class running event and why her role in the process is so

0:59.6

pivotal, how pro athletes are researched, recruited, compensated, and generally taking care of at

1:05.1

races like the Boston Marathon, and all sorts of lessons and takeaways for interested athletes, operators, and media personnel

1:12.7

in the trail world. With that, let's get into it. Mary Kate Shea, it is a pleasure to have

1:19.4

you on the single track podcast. How are you doing today? Great. Thank you for inviting me.

1:24.0

This is exciting. I love trail running. Love the ultra-being. Well, I was just going to say

1:29.2

from what I gather back in the 90s, you pitched a story on and trace into the Boston Globe. And so

1:35.8

I guess I say that to say that you already have a lot of interest in our ultra-trail-running world.

1:42.7

Absolutely. I grew up on the south of Boston and lived away for many

1:48.9

years and when I came back, I joined the Marshville Roadrunners and in that group there was a gentleman

1:54.3

by the name of Roger Welts who just passed away last year. But there was a great ultra group and he set

2:00.8

many 50K American records and

...

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