Martha Dreiling, Co-founder & President: Reserv: Rethinking claims: from ‘boring but brilliant’ AI to real industry change (399)
InsTech - insurance & innovation with Matthew Grant & Robin Merttens
InsTech
4.9 • 51 Ratings
🗓️ 22 March 2026
⏱️ 28 minutes
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| 0:00.0 | Hello, welcome or welcome back to the Instech podcast if you are a weekly listener. |
| 0:15.0 | It's Oya here as always, and this week Robin is joined by Martha Draling, co-founder and president of reserve. |
| 0:21.7 | What if the most valuable use of AI in claims? |
| 0:24.9 | Isn't the flashy stuff everyone's talking about? |
| 0:27.5 | In this episode, we explore how one of the fastest growing players in the TPA space is |
| 0:32.1 | quietly rethinking claims from the ground up, using data, technology, and a very different |
| 0:37.2 | approach to risk. |
| 0:38.8 | Martha Draling has spent her career at the intersection of fintech and insurance, and now |
| 0:42.9 | leads, reserves commercial strategy as it scales rapidly, challenging legacy models along the |
| 0:47.8 | way. So what actually changes when claims data starts feeding underwriting in real time? |
| 0:53.8 | Why might efficiency alone no longer be enough? |
| 0:56.3 | And are we about to see a clear divide between insurers who are still planning and those who are |
| 1:01.7 | already executing? Pour yourself for coffee and enjoy the conversation. |
| 1:08.1 | Well, on this week's Intentech podcast, I'm joined by Martha Draling. |
| 1:12.5 | She is the co-founder and president of Reserve. |
| 1:16.9 | Martha, thanks for joining me. |
| 1:18.6 | Thanks for having me, Robin. |
| 1:20.0 | I'm really excited to be here. |
| 1:21.7 | Well, so am I, because if I'm entirely honest, I'm a bit bored of talking to CJ. |
| 1:26.3 | He's got an unpronounceable name and never trust a man with no syllables in his surname. I think there's generally a good rule to go by. So we don't know you quite as well, but we'd like to. Just tell us a little bit about your current role at Reserve. I know you're a president, but what does a day-to-day job involve? Yeah, so I own the kind of commercial strategy for Reserve. |
| 1:46.9 | So day-to-day, I'm talking to our customers. |
| 1:49.4 | I'm learning about where we're adding value to their insurance offering |
... |
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