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InsTech - insurance & innovation with Matthew Grant & Robin Merttens

Martha Dreiling, Co-founder & President: Reserv: Rethinking claims: from ‘boring but brilliant’ AI to real industry change (399)

InsTech - insurance & innovation with Matthew Grant & Robin Merttens

InsTech

Entrepreneurship, Business, Investing

4.951 Ratings

🗓️ 22 March 2026

⏱️ 28 minutes

🧾️ Download transcript

Summary

In this episode, Robin Merttens is joined by Martha Dreiling, Co-founder and President of Reserv, to explore how AI is actually transforming claims, and why the biggest breakthroughs are happening in places most people overlook.  With a background spanning FinTech, InsurTech and risk analytics, Martha brings a practical perspective on how data and technology can improve decision-making, not just automate existing processes. At Reserv, she’s helping build a claims model that combines operational efficiency with quality, while challenging long-standing assumptions about how claims should be handled and paid for.  In this conversation, Martha shares:  Why the most valuable AI in claims is “boring but brilliant”, not flashy   How continuous monitoring is quietly improving claims outcomes at scale   Why efficiency alone is no longer enough, and what it takes to deliver quality alongside it   How claims data is becoming a critical input into underwriting and pricing decisions   The challenge of legacy systems and why data fragmentation still holds the industry back   What real AI adoption looks like, and why execution is starting to outpace strategy   How AI is exposing misaligned incentives in traditional time-and-expense TPA models   Why insurers need to rethink how they pay for claims services in an AI-driven world   The shift from technology transformation to human and workflow transformation  How reducing administrative burden can refocus claims handlers on empathy and judgement   Why better claims operations ultimately matter for affordability and customer outcomes If you like what you’re hearing, please leave us a review on whichever platform you use or contact Robin Merttens on LinkedIn.  Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning.

Transcript

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0:00.0

Hello, welcome or welcome back to the Instech podcast if you are a weekly listener.

0:15.0

It's Oya here as always, and this week Robin is joined by Martha Draling, co-founder and president of reserve.

0:21.7

What if the most valuable use of AI in claims?

0:24.9

Isn't the flashy stuff everyone's talking about?

0:27.5

In this episode, we explore how one of the fastest growing players in the TPA space is

0:32.1

quietly rethinking claims from the ground up, using data, technology, and a very different

0:37.2

approach to risk.

0:38.8

Martha Draling has spent her career at the intersection of fintech and insurance, and now

0:42.9

leads, reserves commercial strategy as it scales rapidly, challenging legacy models along the

0:47.8

way. So what actually changes when claims data starts feeding underwriting in real time?

0:53.8

Why might efficiency alone no longer be enough?

0:56.3

And are we about to see a clear divide between insurers who are still planning and those who are

1:01.7

already executing? Pour yourself for coffee and enjoy the conversation.

1:08.1

Well, on this week's Intentech podcast, I'm joined by Martha Draling.

1:12.5

She is the co-founder and president of Reserve.

1:16.9

Martha, thanks for joining me.

1:18.6

Thanks for having me, Robin.

1:20.0

I'm really excited to be here.

1:21.7

Well, so am I, because if I'm entirely honest, I'm a bit bored of talking to CJ.

1:26.3

He's got an unpronounceable name and never trust a man with no syllables in his surname. I think there's generally a good rule to go by. So we don't know you quite as well, but we'd like to. Just tell us a little bit about your current role at Reserve. I know you're a president, but what does a day-to-day job involve? Yeah, so I own the kind of commercial strategy for Reserve.

1:46.9

So day-to-day, I'm talking to our customers.

1:49.4

I'm learning about where we're adding value to their insurance offering

...

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