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InsTech - insurance & innovation with Matthew Grant & Robin Merttens

Candy Staples & Richard Louden: KPMG: The tax playbook for insurance and insurtech (398)

InsTech - insurance & innovation with Matthew Grant & Robin Merttens

InsTech

Entrepreneurship, Business, Investing

4.951 Ratings

🗓️ 15 March 2026

⏱️ 32 minutes

🧾️ Download transcript

Summary

In this episode, Matthew Grant is joined by Richard Louden, Partner (Indirect Tax Financial Services) at KPMG, and Candy Staples, Director (Innovation Reliefs and Incentives), to explore a topic that many insurance and InsurTech businesses underestimate until it becomes expensive: tax.  While tax is often viewed as a back-office concern for finance teams, it can have a significant strategic impact on how insurance businesses operate, scale and ultimately exit. From the complexities of VAT and Insurance Premium Tax (IPT) to the opportunities created by R&D tax incentives and the Patent Box regime, the conversation highlights both the risks of getting tax wrong and the upside of approaching it proactively.  Richard brings more than two decades of experience advising insurers and intermediaries on indirect tax. He explains why VAT behaves differently in insurance compared with most industries, and why misunderstandings around exemptions, commissions and international services regularly create costly problems for growing businesses.  Candy focuses on the more positive side of the equation: how innovation incentives can help companies recover the cost of developing new technology. For InsurTech firms investing heavily in product development, these incentives can represent a meaningful source of funding and cash flow if captured correctly.  At the heart of the discussion is a simple message: tax is not just about compliance. Managed properly, it can influence profitability, operational efficiency and investment decisions across the insurance value chain.  In this conversation, Richard and Candy share:  Why VAT behaves differently in insurance and why exempt supplies can quietly increase operating costs  The common misconception that commission structures automatically determine VAT treatment  How the reverse charge mechanism on overseas services often creates unexpected liabilities  Why start-ups have a strategic advantage when designing tax processes from day one  How R&D tax credits can return meaningful cash to companies investing in innovation  Why capturing technical challenges and development work early is critical for successful claims  How the Patent Box regime can reduce corporation tax on profits linked to patented technology  Why tax incentives should be considered alongside broader decisions about where companies locate teams, IP and development hubs  KPMG are also hosting post-ITI drinks in London with Insurtech UK to navigate the headwinds of today's economic and regulatory challenges facing insurers and insurtechs alike over cocktails, food and conversation. Click here to register your interest: https://insurtechuk.org/events/0319-one-last-stop-from-headwinds-to-happy-hour/    Additionally KPMG Actuarial have released a white paper on Smarter Pricing, Smarter Insurance. How integrated data, AI and governance transform underwriting and growth. Download to read here: https://m.marketing.kpmg.uk/webApp/Smarter_pricing_Smarter_insurance_whitepaper    If you like what you’re hearing, please leave us a review on whichever platform you use or contact Matthew Grant on LinkedIn.  Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning.

Transcript

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0:00.0

Well, hello, welcome or welcome back to the Insect podcast, as always.

0:15.8

Zoya here, and this week, Matthew Grant is joined by Richard Loudon and Candy Staples from KPMG.

0:21.9

Tax might not be the first thing on your mind when you're building an insurance or insuretech business,

0:27.0

but ignore it for too long and it could come to bite you.

0:29.8

Often when you least expect it.

0:32.2

Richard Loudon, a partner in KPMG's financial services tax practice

0:36.7

with more than 25 years specialising in VAT

0:39.9

and insurance premium tax, joins Matthew to unpack the hidden tax challenges facing insurers,

0:46.6

intermediaries and insuredex. So why do so many companies get VAT wrong? What's the common

0:53.9

misconception about commission versus

0:55.8

fees? And why can something as simple as buying services from overseas trigger unexpected tax

1:01.9

liabilities? They're also joined by Candy Staples, a director in KPMG's innovation

1:07.7

incentives team, who focuses on helping companies access government support for

1:12.7

innovation. From R&D tax credits to the often overlooked patent box regime, Candy explains how

1:19.3

businesses investing in technology could unlock significant cash benefits if they know where to look.

1:25.7

So when should start-up start thinking about tax strategy?

1:29.2

How can you avoid expensive surprises later on? And could the tax system actually help fund your

1:34.9

innovation? Put yourself a coffee and enjoy the conversation.

1:43.3

Candy, Rick, great to be talking to you. We're still working the title for this podcast,

1:48.4

but we're thinking it's going to be tax can be fun. So that's our challenge for the day. But I guess

1:53.2

more importantly, it's for anybody building a business, working in a business, really in every respect,

2:00.0

really. What do we need to know about the way

...

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